1 Digital Marketing Strategist Job in Lafayette, IN
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Accent Consulting is Hiring a Digital Marketing Strategist Near Lafayette, IN
Position Overview:
Accent Consulting is seeking a highly motivated and experienced Digital Marketing Strategist with a strong focus on B2B lead generation to join our dynamic team. The ideal candidate will be instrumental in developing and executing comprehensive digital marketing strategies tailored to the B2B landscape, with the primary objective of driving inbound leads for our specialized IT services.
Key Responsibilities:
Develop and execute targeted Google Ads campaigns focusing on keywords relevant to B2B IT services, with a primary focus on lead generation.
Implement LinkedIn advertising campaigns to reach businesses and decision-makers, establishing Accent Consulting as a leader in the B2B IT space.
Create high-quality, educational content such as whitepapers, case studies, and blog posts, optimized for B2B-related keywords to improve organic search visibility and attract leads.
Host and promote webinars on relevant topics, engaging the B2B audience and nurturing leads through the sales funnel.
Develop targeted email campaigns tailored to specific segments of the B2B audience, using automation to nurture leads effectively.
Optimize the company website for B2B-related keywords, create landing pages specific to B2B services, and implement a backlink strategy to enhance authority in the B2B IT consulting space.
Track & report on specify key performance indicators (KPIs) related to lead generation, such as conversion rates, cost per lead, and lead-to-customer ratios.
Utilize CRM tools to segment leads based on industry, company size, and engagement level, tailoring marketing campaigns to specific segments with a primary focus on lead generation.
Explore partnerships with other businesses in the B2B tech ecosystem to expand reach and enhance lead generation opportunities.
Showcase success stories through customer testimonials and detailed case studies to build credibility and support lead generation efforts.
About Accent Consulting:
Accent Consulting is a fast-growing Managed Service Provider (MSP) committed to providing world-class technical consultation and support to businesses across multiple states and countries. Specializing in Managed IT, Cyber Security, Compliance, Cloud Solutions, and more, we leverage technology to enhance our clients' profitability and productivity. Integrity, collaboration, and client satisfaction are at the core of our values.
Bachelor's degree in Marketing, Digital Marketing, or a related field.
Minimum of 4 years of experience in digital marketing with a focus on B2B lead generation.
Proficiency in Google Ads, LinkedIn advertising, SEO tools, and CRM systems.
Strong analytical skills and the ability to interpret data to drive marketing decisions.
Excellent written and verbal communication skills.
Ability to collaborate effectively with cross-functional teams.
Proven track record of successful inbound lead generation in the B2B space.
Job Summary
Full Time
Business Services
$69k-87k (estimate)
11/29/2023
05/13/2024
accentconsulting.com
SPRINGBORO, OH
25 - 50
2003
Private
$10M - $50M
Business Services
Related Companies
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A Digital Marketing Strategist must have an aptitude for data, analysing results from their own campaigns and that of competitors to determine outcomes and plans to move marketing efforts forward.
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They craft the overall strategy for both paid and unpaid marketing platforms to meet the business goals of the organization.
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