APGFCU – Your Community Credit Union! For over 80 years, APGFCU has shared our financial experience and provided valuable products and services to build stability and financial independence, one member at a time. We are looking for those who want to join this movement and become a part of a growing organization. We offer competitive pay and great benefits.

Summary: Under the direction of the chief marketing officer, this position is responsible for the marketing and business development activities of the credit union to achieve the strategic plan, including but not limited to advertising, promotions, special events, and community relations. Develops the strategic marketing plan in support of corporate loan, deposit, and growth goals. Monitors plan progress and creates the tactical action steps necessary to achieve corporate results. Responsible for the day-to-day operation of the marketing communications and business development teams, including administrative control and the development and monitoring of performance expectations of the staff. Leads development and execution of marketing-related activities and initiatives across all product and service lines, demanding frequent interaction and discussion with the market research and product development team. Makes presentations to and engages in strategic discussions with executive management.

Essential Duties and Responsibilities:

Strategic Planning – Works with the chief marketing officer to develop annual strategic marketing and business development plans in support of corporate growth goals, and the creation and implementation of the tactical plan. Monitors progress and ensures the timely adjustment of marketing strategies and plans to meet changing market and competitive conditions. Presents results and recommendations to executive leadership.

Leadership and Development – Motivate staff toward accomplishing goals, productivity, accuracy and efficiency. Ensure the mission, core values of the credit union and cooperative principles are put into practice within the Marketing department. Demonstrate APGFCU leadership, cultural, and behavioral standards by modeling expectations. Directly oversee the leadership team of the Marketing department through carrying out responsibilities in accordance with the organization’s policies for effective leadership and management. Responsible for all areas of talent development for departmental staffing including interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; promoting, rewarding and disciplining employees; addressing complaints and resolving concerns. Consult with Human Resources about all employee relations matters and staffing strategic initiatives. Develop career paths for the professional development and promotion of employees within the Credit union; ensure smooth transitions during management changes. Coach and mentor direct reports in preparation for succession planning. Develop a cohesive department, coordinating activities of assigned areas.

Risk Management: Develops credit union policies and procedures to ensure compliance with federal regulations regarding financial institutions, develops and ensures the security and growth of overall operations. Ensure high-quality, efficient, prompt, and professional services are provided in compliance with policies, procedures and within NCUA regulations, and all applicable laws. Regularly meets with Leadership team to discuss current activities; identify and respond to trends; identify products or process enhancements. 

Technology/Equipment/Research: Ensures teams are equipped with the technology, equipment and resources needed to achieve the strategic goals of the credit union. Responsible for continuously moving the department to more efficient technologies. Ensure areas of responsibility have in place alternative disaster recovery plans in the event of system failure.

Budget Management: Create, monitors, allocate and reconcile annual department budget. Forecast any anticipated expenditures as needed.

Community Development: Maintain an active role in the community to improve the credit union's visibility.

Project Management: Lead, facilitate and coordinate project work within and across business units, ensure project deadlines are met and implementation and results are achieved as designed. Collaborate cross departmentally to prioritize solutions, and act as project lead where applicable.

Communications, Advertising and Promotions – Develops, communicates and implements long- and short-term communications objectives (both external and internal) in order to support the overall mission and goals of the credit union. Ensures the credit union’s brand and image are effectively presented in all marketing materials, media, and public relations initiatives. Responsible for the content/theme of messages and the selection and monitoring of media channels such as digital, print, television, radio, direct mail, outdoor and social media. This responsibility extends to the image, tone, content, and administration of the credit union’s electronic-based services, including the corporate website and U Connect, the intranet communications and information channel for employees. Directs the development and staging of corporate events, including the annual meeting.

Business Development – Directs the business development function to ensure membership and business/community partner relationship goals are achieved. Works with the business development directors to grow achieve or exceed annual growth targets for APGFCU@Work partnerships and community engagement activities. Participates in events and represents the credit union at various community and business functions.

Member Experience – Utilizing feedback from surveys and focus groups, identifies opportunities to improve the member experience. In collaboration with appropriate corporate triads and leadership, develops and implements strategies to enhance member experience and satisfaction.

Member Education – Responsible for the creation and distribution of member education materials including newsletters, website articles, print collateral and seasonal/special event publications, including the annual report. Works with the financial education team to ensure strategies and tactics are effective and coordinated. Works in a creative and fulfillment capacity with other departments on segmented member education efforts (youth, auto buyers, homebuyers, etc.)

Sales – Provides marketing support to the sales function to assist with a results-driven sales program, which is aligned with corporate growth strategies and responsive to staff and members’ needs. Uses cross-functional collaboration to ensure a coordinated approach and efficient use of time and resources, including branch merchandising and communicating plans on the corporate intranet.

Internal and External Partnerships/Vendor Management: Develop and maintain excellent relationships with internal and external partners and vendors; addressing, resolving or escalating, as needed. Participate in interdepartmental credit union meetings to provide support and assistance in resolving day-to-day challenges and be proactive in recommendations for improving efficiencies and partnerships. Responsible for vendor due diligence within the department.

Additional: Responsible for completion of applicable training and compliance on federal regulations and APGFCU policies and procedures as related to the duties of this position (Bank Secrecy Act, Information Security as examples, if applicable).

Other: Perform other related duties as assigned.

Qualifications:

Education: Bachelor’s degree in marketing, communications or related field. Experience can be credited in lieu of education. Additional education or certification in marketing-related disciplines are a plus.

Experience: Minimum of 12 years’ experience in marketing management to include exposure to a strong sales-focused environment and leading a remote workforce. Credit union and/or financial institution experience a plus.

Knowledge, Skills, and Abilities: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Knowledge of financial institution operations and business technological advances in order to remain competitive. Requires human relations, public relations, management, analysis and organizational skills. Must be able to work independently toward general results and collaborate as part of a team. Required the ability to efficiently handle multiple priorities in a fast-paced environment, with detail and results orientation. 

Communication and Interpersonal Skills: Requires exceptional oral and written communication skills in order to effectively convey thoughts and concepts to a variety of audiences and recipients; Strong human relations skills, recognizing the unique value, perspective and ideas of each individual in order to create a workplace which values diversity and inclusion.

Reasoning Ability: Ability to define problems, collect data, establish facts, draw valid conclusions, and take action. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.

Results: Ability to develop long term department goals; translate those goals into executable tactical actions; and motivate others to meet or exceed goals.

Strategic Thinking: Ability to execute departmental strategic planning and execute according to plan, making course corrections as needed. 

Teamwork and Collaboration: Ability to lead independently as well as collaborate across functions in order to foster teamwork across the credit union.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel objects, tools, or controls; and talk or hear. The employee frequently is required to reach with hands and arms. The employee is frequently required to sit, stoop, kneel, or crouch. The employee must frequently lift and/or move up to 25 pounds, and be capable of transporting related supplies and equipment. Specific vision abilities by this job include vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.

Work Environment: Work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is not exposed to weather conditions. The noise level in the work environment is usually moderate.

APGFCU is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability to Protected Veteran status. Please use the attached link to view the EEO law poster http://www1.eeoc.gov/employers/poster.cfm

APGFCU is committed to working with and providing reasonable accommodations to persons of all abilities, including persons with disabilities. If you need a reasonable accommodation for any part of the employment process, please send to the Human Resources Department and let us know the nature of your request and your contact information. Reasonable accommodations are considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodations will be responded to from this e-mail address.