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Kroger Precision Marketing (KPM) powered by 84.51°, is a leading retail media advertising solution. KPM closes the loop between media exposure and store sales by using first-party purchase data to make brand advertising more addressable, actionable, and accountable. Launched almost three years ago, we have activated campaigns for over 1000 brands. Our vision is to become the preferred media company for advertisers by creating a more accountable media supply chain that increases the effectiveness of investment dollars. We are a growing team of passionate and talented analysts, data scientists, marketing consultants, and media strategists who are committed to transforming the media industry.
The Senior Media Account Executive will be responsible for developing and delivering omni-channel media plans for consumer package goods (CPG) clients, helping them meet shoppers along the path to purchase via the Kroger Precision Marketing portfolio of managed-service digital solutions. The role will work with Media Planning to ensure alignment of digital tactics to client objectives, partner with Campaign Management to ensure campaigns are delivered with excellence and stay close to our Product Team to highlight new partnerships and evolving solutions, while delivering superior client satisfaction.
RESPONSIBILITIES:
QUALIFICATIONS, SKILLS, AND EXPERIENCE:
#LI-AB1
Full Time
Business Services
$75k-97k (estimate)
12/21/2023
05/12/2024
8451.com
CINCINNATI, OH
500 - 1,000
2015
Private
SIMON HAY
$50M - $200M
Business Services
84.51 is a management consulting firm that provides predictive analytics, media optimization and marketing services for enterprises.