The Atlantic has, for more than 160 years, advanced ideas that matter and sparked global conversation on the most important issues of our time. We aim to bring clarity and original thinking to questions of consequence, on topics ranging from politics, the economy, and global affairs to technology, science, and culture. As the third-longest-running magazine in America, we find ourselves at a remarkable moment: one of both continuation and transformation, of upholding our legacy while continuously reinventing ourselves for the future. The Atlantic is looking for a creative and strategic performance marketing manager to join the Consumer Strategy and Growth team. This role will be integral to supporting the future of The Atlantic’s independent journalism through growing its consumer revenue subscription business. This person will be responsible for building experiences and executing strategies that acquire new subscribers. Specifically, they will work to ensure that The Atlantic’s performance marketing strategy expands the reach of our journalism, builds reader habit, and ensures conversion into paying and loyal subscribers. Candidates will oversee channel-specific strategy, to ensure a seamless acquisition experience across all channels, both off-platform and owned. The role is highly collaborative, partnering with Product and Engineering, Data Science, Live events, Editorial, Audience, and Customer Care. It will report to the Executive Director, Consumer Growth. Candidates should have a proven track record of successfully driving direct revenue using performance marketing channels, including but not limited to Facebook, Instagram, Twitter, and LinkedIn, as well as Google Search and Display. They should also have a robust understanding of platform analytics, as well as of tracking and attribution. Candidates should have an entrepreneurial spirit, adept organizational skills, and impeccable attention to detail. The Manager will: Develop and manage The Atlantic’s performance marketing strategy through creating media plans and managing media campaigns from conceptualization to execution and optimization Manage detailed budget allocation across different performance marketing channels and campaigns Provide reports and insights for analysis from performance marketing that help drive the overarching acquisition strategy forward Develop an A/B testing roadmap on performance marketing to drive optimal performance Identify new growth marketing trends that could be a fit for The Atlantic and provide recommendations for how they can be incorporated into the overarching consumer lifecycle strategy Work closely with the engagement team on complementary projects that impact the customer lifecycle across multiple owned channels Qualifications and requirements: 3-4 years of experience in managing performance marketing campaigns across Facebook, Instagram, Twitter, and LinkedIn either with agencies or in-house with a brand focused on content marketing Expansive understanding of platform policies and changes that impact performance marketing efficiencies Understanding of how the backends of these platforms work, including Facebook pixels, attribution and measurement, lift studies, etc. Adept at interpreting data and results from campaigns and comfortable with providing actionable recommendations based on learnings Ability to build a harmonious relationship with agencies and drive working efficiencies Experience in identifying, building, and implementing audiences for paid social, email marketing and onsite targeting. SQL experience is a plus. Familiarity with analytics tools like Looker), project management tools (Airtable, JIRA, Confluence), and email service providers (like Sailthru), is a plus Possesses finely tuned communication skills Ability to manage multiple projects concurrently An entrepreneurial and inventive approach to solving problems An abiding appreciation for the value of great journalism Salary Minimum: $60,000; Salary Maximum: $83,000 The Atlantic Monthly Group LLC and its affiliates ("The Atlantic") are Equal Opportunity Employers. We do not discriminate against our applicants because of race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age, disability, veteran status, genetic information, or any other status protected by applicable law. Job offers to work at The Atlantic are contingent upon the candidate’s successful completion of reference checks and compliance with The Atlantic's COVID-19 vaccination policy. The Atlantic requires all employees to be vaccinated against COVID-19, including subsequent boosters, and submit proof of vaccination status. Employees who cannot receive the vaccine because of a disability/medical contraindication or sincerely-held religious belief may request an accommodation (e.g., an exemption) to this requirement. At The Atlantic, our Work Experience is the combination of everything that's unique about us: our culture, our core values, our commitment to advancing ideas that matter and sparking global conversation, but most importantly, it's our people. Our employees are generous, hardworking, curious, trustworthy, humble, and truthful. They live for opportunities to collaborate and make a difference. The Atlantic looks for three “pillar gifts” in you, and everyone else. In all of us, these are more aspirational than actual, but they are central in our intentions. 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Our goal is not consensus—on the contrary, our best work may be born of spirited exchange and a diversity of views. What brings us together is a commitment to the mission of the Atlantic, to our readers, and to one another. Privacy Privacy Notice for California Candidates (The Atlantic Monthly Group LLC)