The Consumer Insights Manager synthesizes the results of the projects into a deep understanding of customers and the market, and uses that knowledge to support product development, category management, and marketing initiatives. Manages customer/consumer insight development, market research projects, and data analysis. Being a Consumer Insights Manager requires a bachelor's degree. Utilizes various methods including focus groups, surveys, competitor and industry research, to produce useful customer insight data and make recommendations to stakeholders. In addition, Consumer Insights Manager ty ...pically reports to a director. The Consumer Insights Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Working as a Consumer Insights Manager typically requires 5 years experience in the related area as an individual contributor. 1 - 3 years supervisory experience may be required. Extensive knowledge of the function and department processes.More Show Less
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Overview. AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health security, financial stability and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP ...
Job Description. Consumer Insights Manager—Brand and Base Health Insights. This position is responsible for developing and delivering key consumer insights to key Customer and Brand Health Experience stakeholders within Marketing and across the broader organization. Manage all phases of qualitative and quantitative primary research including creation of project briefs, vendor selection and management, drafting surveys, moderator’s guides, and scr...
Title. Consumer Insights Manager. Location. Chesterfield, MO. Hybrid Schedule. Tuesday-Thursday in office. We are actively seeking a. Consumer Insights Manager. to join our growing organization and help us Nurture What You Love. For over 150 years, Compana Pet Brands has been nurturing the lives of pets and their families. Like you, we know pets are an important part of the family and just like family, they always come first. Our team of passiona...
Consumer Insights Manager. About Us. ZAGG Brands is a global leader in accessories and technologies that empower mobile lifestyles. Our award-winning product portfolio includes screen protection, power management solutions, mobile keyboards, cases and personal audio. What You’ll Do. At ZAGG, Inc., our mission revolves around the voice of our consumers. As the Consumer Insights Manager, your primary role will be to harness that voice and translate...
