The Opportunity: 

The Digital Marketing Specialist is responsible for executing digital marketing activities based on provided strategy for OptimaEd corporate, Optima Independent and Optima Academy Online. This includes but is not limited to website content updates and maintenance;dissemination of digital advertisements; overviewingpaid search campaigns; social media posting, community management, and social content creation; dissemination of email and SMS campaigns; coordination with sales team on lead activations; analyzing owned andpaidmedia data to identify action points.

About the company: 

We create and provide educational experiences through traditional in-person learning, innovative virtual reality schools, and our exclusive VR-based student field trips and programs. All implement our rigorous, time-tested liberal arts and sciences curriculum, giving families the high-quality options and choices that best suit their lifestyle and student's needs. We also serve the education community at large, with branches specializing in education management services, curriculum development, teacher certification, and professional learning. Our goal is to develop innovative and effective tools and resources to better serve and advance the field of education and to make classical education available to every family. 

Essential Duties:

• Manage WordPress sites for OptimaEd, Optima Foundation, Optima Academy Online and Optima Independent 
• Assist with management of, and support in content creation for social media accounts for OptimaEd brands. 
• Manage email and SMS dissemination and reporting. 
• Liaise with admissions team and manage marketing activations. 
• Measure Digital Traffic across paid and owned media channels. 
• Lead content updates for OptimaEd and Optima Academy Online’s blogs. 
• Research digital reach trends. 
• Conduct market research to inform campaigns. 
• Undertake other duties and responsibilities as assigned by the Director of Marketing.

Job Requirements:

• A Bachelor’s Degree preferred 
• 3-5 years of experience preferred 
• WordPress experience required 
• Proficient in Google Analytics, Google Ads, Google Search
• SEO experience preferred 
• Experience with HubSpot preferred 
• Must be strategic, possess a strong attention to detail and have exceptional organization skills. 
• This person must have the ability to work within deadlines and manage multiple tasks while portraying a positive attitude.
• Florida or Atlanta, GA residency preferred but not required.
• Commitment to OptimaEd's mission and values: joy, mission focused, excellence, service, integrity, professionalism, and team. 

Working Conditions:

• Fast-paced environment. 
• Remote work with some travel in Florida for events 

Position Type/Expected Hours of Work:

• This is a full-time position; however, this position can seasonally require longer hours and occasional weekend work.

Benefits: 

• Competitive salary and benefits package, with opportunity for significant incentive compensation. 
• Opportunity to work at a Yass Prize Semifinalist organization at the forefront of educational technology. 
• Dynamic and collaborative work environment. 
• Opportunity to make a real impact on the future of education. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The organization is an equal opportunity employer. The organization is committed to providing equal opportunity for all individuals in all areas of recruitment, selection, placement, training, assignment, transfer, compensation, benefits, discipline, retention, and promotion. The board commits itself to the policy that there shall be no unlawful discrimination against any person because of race, color, religion, age, sex, national origin or disability. All decisions with regard to employment shall be in compliance with applicable state and federal laws.