Job Title: Integrated Media Planner

Department: Integrated Media

Reports Directly To: Integrated Media Director

Date: 2024

Job Summary

Are you a strategic media planner who can jump right in and help Adcom across all forms of paid media, from broadcast to print to digital and social? Our new offices overlook Cleveland’s Flats and have been built to inspire teamwork, creative thinking, and pride in ensuring great experiences for our clients. Sound good so far?

The Integrated Media Planner is responsible for working across the strategy and planning, execution, optimization and reporting phases of media-client deliverables. This individual plays a role as needed in the development of multimedia, fully integrated strategies for potential and existing clients. Efforts may include setting strategic direction, suggesting tactical recommendations, creating benchmarks and KPIs for performance, monitoring campaigns for success and generating results reports. The Integrated Media Planner builds media plans, constructs presentations and constructs media buys as needed. The Media Planner is a catalyst for strategic thinking on client projects as well as a liaison between other agency departments. The ideal candidate will be especially familiar with digital tactics, demonstrating an expertise in an array of advertising strategies utilizing tech-based buying and optimization tools to positively affect our clients’ ROAS across Display, Social, Video, and Search.

Responsibilities

· Ability to work both independently and collaboratively in a fast-paced environment and prioritize and juggle multiple tasks within set deadlines

• Acts as the catalyst for strategic thinking and planning, making recommendations and optimizations for client media campaigns
• Develops strategic traditional and digital media plans, concise rationales, and client presentations
• Acts as steward of client budgets, with impeccable professional standards
• Works very closely with paid media buyers, providing mentorship, direction and strategic insight
• Identifies cost-effective, scalable and targeted media agreements that will provide qualified and quantifiable results for clients
• Interprets campaign results and communicates the effectiveness of campaigns to clients and colleagues
• Oversees audience-building, campaign pacing and spend, site analysis, reconciliation, post-buy analysis and client reporting
• Acts as an innovator by integrating emerging digital trends, staying on top of the latest techniques, and researching new vendor partnerships, etc.
• Ensures the quality of all media deliverables with impeccable attention to detail

CREDENTIALS AND EXPERIENCE

• Exhibits strong verbal presentation skills and high professional composure
• Possesses strong research, analytical, mathematical and negotiating skills
• Demonstrates collaborative attitude and communicates proactively with colleagues
• Collaborative attitude and communicates proactively with colleagues
• 2-4 years of media planning experience across multiple sectors and within all paid media formats
• Experience with SBMS, Strata, Advantage Media and/or similar agency buying tools
• Proficiency in all Microsoft Office programs
• Experience/expertise in buying platforms like Meta, Google, LinkedIn, and Campaign Manager 360
• Digital platform certifications a plus
• If you don't have all requirements, we still encourage you to apply, as we may have other openings in our media department that could fit your skillset

This job description reflects the anticipated duties of the position; however,

responsibilities may evolve and change as business dictates.