Media planning is generally outsourced to entail sourcing and selecting optimal media platforms for a client's brand or product to use. The job of media planning is to determine the best combination of media to achieve the objectives. In the process of planning, the media planner needs to answer questions such as: How many of the audience can be reached through the various media? On which media (and ad vehicles) should the ads be placed? How frequent should the ads be placed? How much money should be spent in each medium?Choosing which media or type of advertising to use can be challenging for ...
small firms with limited budgets and know-how. Large-market television and newspapers are often too expensive for a company that services only a small area (although local newspapers can be used). Magazines, unless local, usually cover too much territory to be cost-efficient for a small firm, although some national publications offer regional or city editions. Since the advent of social media, small firms with limited budgets may benefit from using social media advertising as it is cost effective, easy to manage, accurate and offers great ROI.
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Descrizione dell'aziendaCompany DescriptionPublicis Groupe: win in the platform world. Publicis Media is part of Publicis Groupe, the world’s third largest communications group. What can we do as Publicis Groupe. . Known for its world-renowned creativity, best in class technology, digital and consulting expertise, Publicis Groupe is the only one in the industry able to best accompany its clients in their digital business transformation journey -...
Who We Are. Hylink Group was created from pure ambition. From the day we earned our very first client in 1994, to the global scale we have grown to become, our singular focus remains clear: work tirelessly to help our clients exceed their own ambitions. Whether crafting innovative campaigns that deliver storytelling at scale, or optimizing the curation and deployment of media with purpose, we believe each project is an opportunity to use our extr...
Summary. AbelsonTaylor is a marketing communications agency that specializes in brands that help people live healthier lives. We are seeking a Media Planner to join our team. What You'll Do. Showcase an understanding of the client's brands and disease states, and determine media strategies that provides a benefit to their audiences (HCP and DTC). Play an integral role in the billing process and keeping track of assigned media budgets. Pull togeth...
Who we are. &Barr is an independent, full-service advertising agency providing integrated services including research. strategy and branding. creative. public relations. organic and paid social. offline and online media. and analytics to a diverse roster of national and international brands, including relationships that have spanned more than two decades. Celebrating 66 years in business, we're proud to be a local, independent, family-owned, mult...
Job Description. Job Description. Gravity Global is the world’s most awarded marketing consultancy specializing in brands operating in complex markets. Led by strategy, innovation, technology, data and creativity, we create brand-and-demand marketing programmes that drive transformational growth for our clients. With 14 wholly owned offices across the US, Europe, and APAC, you can develop a truly global career in a rapidly scaling organization. ....
Job Description. Job Description. Salary. Purpose. The Programmatic Media Buyer is an entry-level position who will ultimately be responsible for supporting the day to day management and optimization of programmatic media buys, as determined by the Programmatic Supervisor, leading the team. They will learn how to optimize and analyze campaigns for multiple accounts, as well as evolving into learning deeper programmatic strategy and data accurac...
Job Description. Job Description. Hiebing is a full-service marketing agency focused on driving momentum for the brands and clients we serve. We are a curious crew who live by a We Before Me credo, knowing that teams outperform individuals and that we always have each other’s backs. We have the privilege to serve within our communities, donating thousands of hours of our time in pro-bono work for organizations making meaningful change. Camaraderi...
