What are the responsibilities and job description for the Media Strategist position at Salem Media Group?
Company Description
Salem Media Group is a leading U.S. media company specializing in Christian, family-oriented, and conservative content. With over 100 radio stations, including 67 stations in the nation's top 25 markets, Salem offers extensive broadcast and digital marketing opportunities. The company also owns Salem Radio Network, syndicating programs to approximately 2,600 affiliates, and the Salem Web Network, a top provider of Christian online content and streaming services. Additionally, Salem Radio Representatives handles national radio advertising sales, and Salem Publishing produces high-quality Christian magazines. Salem Media Group represents a dynamic and impactful platform for engaging diverse audiences.
Role Description
This is a full-time, on-site Media Strategist position located in Orlando, FL. The Media Strategist will develop and execute strategic media plans to optimize campaign outcomes. Responsibilities include crafting and managing media strategies across platforms, analyzing performance metrics, aligning plans with client objectives, and working collaboratively with internal teams and clients. The role requires staying updated on market trends and identifying opportunities for impactful marketing initiatives.
Qualifications
Salem Media Group is a leading U.S. media company specializing in Christian, family-oriented, and conservative content. With over 100 radio stations, including 67 stations in the nation's top 25 markets, Salem offers extensive broadcast and digital marketing opportunities. The company also owns Salem Radio Network, syndicating programs to approximately 2,600 affiliates, and the Salem Web Network, a top provider of Christian online content and streaming services. Additionally, Salem Radio Representatives handles national radio advertising sales, and Salem Publishing produces high-quality Christian magazines. Salem Media Group represents a dynamic and impactful platform for engaging diverse audiences.
Role Description
This is a full-time, on-site Media Strategist position located in Orlando, FL. The Media Strategist will develop and execute strategic media plans to optimize campaign outcomes. Responsibilities include crafting and managing media strategies across platforms, analyzing performance metrics, aligning plans with client objectives, and working collaboratively with internal teams and clients. The role requires staying updated on market trends and identifying opportunities for impactful marketing initiatives.
Qualifications
- Experience in Media Planning and Media Strategy
- Strong understanding of Digital Strategy and Web Analytics
- Solid background in Marketing and audience engagement
- Analytical and data interpretation skills for assessing campaign performance
- Proficiency in working with marketing tools and platforms
- Exceptional communication and team collaboration skills
- Bachelor’s degree in Marketing, Communications, or a related field preferred
- Previous experience in media strategy within broadcasting or digital media is a plus
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