Job Description

INTEGRATED MEDIA BUYER

Job Title: Integrated Media Buyer

Department: Integrated Media

Reports Directly To: Integrated Media Director

Date: January 2024

Job Summary

The Integrated Media Buyer is responsible for buying execution, optimization, and reporting phases of media-client deliverables. This person plays a role in bringing to life multimedia, fully integrated strategies for potential and existing clients. Efforts include understanding strategic media direction, providing tactical recommendations, setting achievable goals based on client objectives, monitoring campaigns for success and generating results reports. The Integrated Media Buyer builds and buys media plans, constructs presentations, and oversees that the media strategy is executed to campaign goals. The Integrated Media Buyer is a catalyst for strategic thinking and placement of media on client projects as well as a liaison between other agency departments.

Responsibilities

• Ability to work both independently and collaboratively in a fast-paced environment and prioritize and juggle multiple tasks within set deadlines
• Acts as the catalyst for strategic thinking and planning, making recommendations and optimizations for client media campaigns
• Acts in various capacities across strategy and planning, recommendations and execution, optimization, and reporting for client media campaigns
• Identifies and negotiates cost-effective, scalable, and targeted media agreements that will provide qualified and quantifiable results for clients
• Sends RFPs, organizes and negotiates proposed elements from media vendors; writes plans and presentations; negotiates and purchases print, broadcast, out-of-home, online, digital media, and other duties typical to the practice area
• Builds, optimizes, and maintains social campaigns in platforms such as Facebook, Twitter & LinkedIn
• Interprets campaign results and communicates the effectiveness of campaigns to clients
• Oversees campaign reconciliation, post-buy analysis, client reporting and billing
• Integrates emerging digital trends; stays on top of the latest techniques, trends, vendors, etc.
• Ensures the quality of all media deliverables with impeccable attention to detail
• Can work both independently and collaboratively in a fast-paced environment; prioritizes and juggles multiple tasks within set deadlines

CREDENTIALS AND EXPERIENCE

• Strong verbal presentation skills and high professional composure
• Collaborative attitude and communicates proactively with colleagues
• 2-4 years of experience in media buying
• Experience in buying all paid media types
• Experience with SBMS, Advantage Media and/or similar agency buying tools
• Proficiency in all Microsoft Office programs
• Strong research, analytical, mathematical, and negotiating skills
• Digital platform certifications a plus

This job description reflects the anticipated duties of the position; however,

responsibilities may evolve and change as business dictates.