Field Marketing Coordinator
Job Description
The Field Marketing Coordinator is responsible for generating quality leads, reinforcing overall brand identity, and managing representative staff for our Events, Retail and Field Marketing Programs. This individual is also responsible for recruitment and training team members.
Responsibilities: Reports to Marketing Director
Plan, execute and monitor our efforts, including:
Scheduling & booking events/shows
Obtaining agreements for our participation at retail locations
Monitor and order materials and transportation necessary for events/shows and retail
Responsible for coordination of event and retail displays
Find new events/shows and retail locations
Maintain and update events/show calendar
Manage Non-Traditional Marketing Teams: Events, Retail, Field Agents
Training new employees
Update/develop new training materials
Monitor and report on employee's performance in the field
Schedule employees' hours
Review, monitor and submit representative time sheets and expense reports
Conduct regular evaluations of staff
Ensure all leads are accurately entered into our CRM in a timely manner
Keep up to date with best practices within the RbA network
Communicate with events/show and retail partners to develop/maintain good relationships
Maintain all records, contracts and agreements related to events/show and retail activities
Other duties as required within this position's scope
Qualifications:
Great interpersonal skills and a team player, including the ability to collaborate with management, team members, potential customers, and retail management
Ability to manage a diverse team
Ability to work independently
Drive to succeed and meet goals
Exceptionally effective communication skills, both verbal and written
Strong organizational skills and the ability to pay close attention to details
Proficient in computer usage and software applications, including MS Word and Excel
Ability to motivate others to success
High school diploma, GED, or equivalent
Ability to stand for a long time
Ability to lift 50 pounds
Must have reliable transportation
Must have a flexible schedule