Overview

Position Overview:

Self-motivated, experienced Graphic Designer who is passionate about helping drive the creative vision for a youthful, rapidly expanding restaurant brand. This role is responsible for the development and execution of high-level creative that extends brand recognition and deepens guests’ relationship with LENNYS. Candidates should have a thorough understanding of design, conceptual thinking, creative problem-solving, storytelling, and current trends, technologies, print processes, and restaurant/retail environments.

LENNYS is a highly collaborative and cross-functional environment. This position works closely with designers, photographers, and food stylists, as well as architecture, construction, and operations. Strong interpersonal skills, written communication, and organization are essential.

Responsibilities:

- Oversee creative development of all print and digital marketing vehicles

- - Develop and pitch campaign art direction to senior leadership

- Create the first draft designs for major brand updates and new platforms (app, website, menu boards, drive-thru, grab-&-go)

- Manage new store graphics kit mock-ups, placements, and follow-up on final execution

- Exterior signage kit mock-ups, placements, and follow-up on final execution

- Large-scale art design (store window vinyls, billboards, murals, etc.)

- Cast vision for new platforms, store installations, story-telling opportunities, etc.

- Collaborate with the Marketing Lead to shape and provide creative support for social media/app/email initiatives

- Assemble compelling presentations to further the teams’ understanding of brand tenets, ongoing projects, new initiatives, real estate pitches, etc.

- Have a deep understanding of the LENNYS brand (and the LENNYS guests) to protect core elements and innovate effectively

Skills and Abilities:

- Detail-oriented layout/type treatment formatting

- Ability to sketch/pitch concepts before executing digital design

- Creative thought-leadership in establishing, implementing, and improving direction, goals, and process for the team with a 12-month vision for the brand

- Ability to multitask across multiple pieces of business, goal-set proactively, and drive projects forward independently

- Experience across a full palette of brand expression: print, OOH, events, in-store experience, social media, film, and digital platforms

- The ideal candidate will be comfortable guiding teams, freelancers, agencies, internal collaborators, and production partners, but a significant amount of design work needs to be done by themselves as well

Qualifications:

- College degree or equivalent experience; BA or BFA preferred

- Portfolio or samples of work demonstrating smart, brand-building designs, ideas, and executions

- Proficient experience with the Adobe Creative Suite’s design and photography applications ---- including Illustrator, Photoshop, Indesign, Premiere Pro and Lightroom

- A demonstrated understanding of environment design/architectural drawings

- Agency, restaurant, or retail design experience would be beneficial

Who We Are:

Gosh Enterprises is a dynamic, rapidly growing company that oversees a family of brands:

• Charleys:A 750 unit restaurant brand known worldwide for serving the #1 Philly Cheesesteak in the World
• Lennys Asian Grill:An award winning, 50 unit Korean-inspired fast casual restaurant concept
• Lenny’s Grill and Subs:A Memphis-based 70 unit chain serving high quality deli subs and hot subs
• Charleys Kids:A non-profit, partnering with likeminded organizations around the world to provide food, education, and mentorship to at-risk children.
• Solar Planet:A company that provides solar field advisory and installation services

How We Build Our Team:

We seek exceptional team members who exhibit the following values:

• Owner Mentality: Focus on results and impact, not activities. Take accountabilities, especially when things get tough. Always ask “what’s mine to own”. Never point fingers
• Humility: Seek to understand and embrace what is true about the environment and self. Other-centered; genuinely see other people as important as self
• Growth-mindset: Resilient when things get tough. Believe that he/she can grow with new knowledge, practice, reflection and learning experiences. Actively seek out various opportunities to learn. Ready and willing to unlearn and relearn when reality challenges existing paradigms
• Entrepreneurial: Ingenuous and creative when resources are limited. Excited by the prospect of doing more with less. Able to move forward with incomplete information. Does not need to wait “till everything is ready.” Take calculated risks
• People Leader: Actively invest in the growth and success of his/her team through serving, encouraging, and coaching
• Excellence: Strive to execute with excellence in all endeavors

• Short-term disability
• Wellness activity reimbursement
• Tuition reimbursement
• Professional development

• Total Rewards: Medical, dental, and vision insurance
• Paid vacation and sick/personal days
• 401K with company match
• Quarterly bonus
• Voluntary term life insurance for employee, spouse, and children