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LotusFlare (www.lotusflare.com), based in Santa Clara, USA, is an innovation led technology company specializing in digital transformation solutions targeted at providing accessible connectivity services across the globe. It has 2 product lines:
LotusFlare seeks to hire a Marketing Director to drive the expansion of LotusFlare’s business across the globe in its two core product lines that serve enterprises. As Marketing Director, you will be responsible for marketing LotusFlare software products for telecommunications companies, eSIM services for enterprises in multiple industries and growing the customer base and revenue in-line with corporate goals.
The successful candidate is an active contributor and manager of marketing teams. LotusFlare expects the person in this role to directly contribute as well as manage team members located in offices across the globe. The Marketing Director will oversee demand generation activities and campaign creation, event campaign management, drive market and competitor research, work with product management and product marketing to develop product-oriented technical content for both product lines , define clear value proposition, design and execute a product GTM plan. The position will be responsible for developing effective marketing strategies to tell a story and communicate the product value proposition and valuable business outcomes to prospective buyers - prospects, existing customers, media, industry analysts and partners. The role will also work closely with the sales and business development teams to provide the information they require to advance product sales and that will form the basis of demand generation campaigns.
Oversight of marketing budgets and projected spend is required in addition to a regular planning cycle with your teams and LotusFlare leadership. You will also lead our external communications, developing media and press releases, leading analyst relations and handling press enquiries as the primary point of contact.
Responsibilities
Requirements
Full Time
$198k-251k (estimate)
05/19/2024
08/15/2024
lotusflare.com
Santa Clara, CA
50 - 100
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A Marketing Director must be able to read and understand the marketplace and adjust plans accordingly.
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A Marketing Director reports to the Chief Marketing Officer.
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The marketing director leads and guides the efforts of the marketing department.
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They prepare annual marketing plans, create a calendar of campaigns and events, set the marketing budget and analyze the market and competitors.
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They typically manage marketing of a business, organization, particular product or group of products.
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The director of marketing generally has at least five to 10 years of applicable experience.
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