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About IAAPA
IAAPA is the global association for the attractions industry. Our purpose is to bring the global attractions family together and our mission is to inspire, grow, and protect the industry through member connections.
IAAPA represents the diverse and ever-changing attractions industry. For over a century, IAAPA has connected companies of all sizes and people of all levels to provide meaningful experiences for their guests around the world.
IAAPA hosts global events and conferences that provide a showcase for innovation, support trade, and facilitate the sharing of best practices. We also provide valuable tools and resources that make member businesses smarter, safer, and more profitable while delivering guest experiences that delight and provide memories that last a lifetime.
Founded in 1918, IAAPA represents leading industry attractions; manufacturers, suppliers, and consultants; and individual members from more than 100 countries. Members own and operate a variety of location-based entertainment venues and attractions including amusement parks, theme parks, attractions, water parks, resorts, family entertainment centers, zoos, aquariums, science centers, museums, cruise lines, and cultural and natural attractions.
Overall Responsibilities:
The Category Marketing Manager is a strategic thought leader responsible for developing and executing comprehensive marketing plans for a group of designated member categories. This role works cross-functionally to drive member growth, enhance member value, expand brand equity, and maximize engagement within their assigned member categories.
Job Title: Category Marketing Manager
Hours: Full time
Report to: EVP/CMO
Essential Duties and Responsibilities:
Strategic Planning –
Product Management –
Market Intelligence –
Cross- Functional Collaboration –
Budget Management
Documentation & Administration –
Content Creation and Copywriting
Qualifications, Knowledge, Skills Required:
ADA Specifications:
This position is located in the Orlando, Florida, headquarters office with occasional domestic travel to attend and participate in select IAAPA events. The position is required to be in office a minimum of 3 days a week with a preference for 4 days a week in office and 1 day remote work.
Full Time
$103k-129k (estimate)
04/26/2024
05/14/2024
iaapa.org
ORLANDO, FL
100 - 200
1934
CARL LUM
$10M - $50M
IAAPA members have access to global Expos and conferences that spread successful business best practices for amusement parks and attractions.
The following is the career advancement route for Category Marketing Manager positions, which can be used as a reference in future career path planning. As a Category Marketing Manager, it can be promoted into senior positions as a Top Category Management Executive that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Category Marketing Manager. You can explore the career advancement for a Category Marketing Manager below and select your interested title to get hiring information.