Rello Search Partners is searching for a Digital Marketing Manager to develop and oversee the execution of our client’s digital marketing strategies, as well as run the day-to-day operations and optimization of paid media and organic social media.. Our client, a public company located in Clearwater, is a global leader in the business-to-business distribution and wholesale industry operating worldwide in 3 continents.

This position is a high visibility role reporting to the VP of Marketing and will work closely with senior leadership.

Competitive compensation package includes base salary, bonus and benefits.

** Only local candidates residing within a commutable distance to Clearwater and willing to work onsite full time will be considered for the role. Travel up to 20% within the southeast is also a requirement. **

Responsibilities:

• Develop and oversee the implementation of digital media strategies that improve brand awareness, boost engagement, and drive conversions
• Establish priorities and set campaign objectives, budget, and relevant KPIs
• Conduct market research and competitor analysis to define realistic goals and identify more effective approaches to our digital marketing efforts
• Create guidelines for content production to ensure uniform brand messaging across all digital channels
• Track campaign analytics and translate data into actionable insights that will help optimize campaign performance and create more effective campaigns in the future
• Prepare reports on campaign performance, behavior trends, or online traffic metrics and presents them to the rest of the team and senior leadership
• Possess strong SEO, SEM and content marketing experience, including researching, planning and executing organic search campaigns
• Forecast and identify trends and challenges
• Deliver strong, clear communication to vendors and internal employees
• Other job-related duties as assigned

Requirements:

• Bachelor’s degree in Marketing or similar discipline
• 5 years of digital media management, paid search, and performance marketing experience
• Digital Marketing Certifications highly desired
• Must have expert knowledge of established and emerging search, social and programmatic platforms
• Must have demonstrated experience with lead generation campaigns leveraging SEO, SEM, social (integrated digital media) and conversion rate optimization (CRO) tactics
• Travel up to 20% within the southeast
• Must reside with in a commutable distance to Clearwater – This is NOT a remote or virtual position – onsite full time required