Job Title: Senior Social Media Manager

Reports to: President

Job Location: Los Angeles, CA, USA

Job Status: Exempt

About SHEIN

SHEIN is a global online fashion and lifestyle retailer, offering SHEIN branded apparel and products from a global network of vendors, all at affordable prices. Headquartered in Singapore, with more than 15,000 employees operating from offices around the world, SHEIN is committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology, for a smarter, future-ready industry.

Position Summary

We’re seeking a full-time Senior Social Media Manager for our Los Angeles-based corporate office.

Our Senior Social Media Manager will develop and implement comprehensive global social media campaign strategies. They will oversee all U.S. social media platforms, including Instagram, TikTok, Facebook, Twitter, YouTube, and Pinterest, for all U.S. brands.

Responsibilities include leading the strategy, development, planning, and execution of U.S. campaigns and events. The manager will direct a team in creating engaging original content to grow our follower base on U.S.-owned social channels. Additionally, they will provide expertise and support for global campaigns as needed, driving strategies to enhance social performance.

Job Responsibilities

• Increase followers and engagement for all social media accounts
• Lead the strategy and execution of all organic, and some paid, social activity across all social platforms i.e. Instagram, TikTok, Facebook, Twitter, YouTube, Pinterest
• Create and maintain a social media posting calendar aligned with key initiatives and timelines
• Source new Social Platforms and foster new innovative ideas
• Effectively use social media monitoring tools to spot opportunities to engage in trending topics and conversations
• Use tools, data and analytics to aid in the development of strategies and continual improvements
• Responsible for the recruiting, training, and management of the social media marketing and community teams
• Work closely with PR, Corp Comms, and social media teams from other global markets to ensure messaging remains on-brand while still being highly localized to the US market

Job Requirements

• Must have 6 years’ experience, with a demonstrable successful track record, as Social Media Marketing Manager for a DTC brand with at least 50M combined followers on social
• Candidates with experience in fashion and beauty are preferred
• Must have 3 years’ experience leading a team of 5 team members in social media and community management
• Must have a successful track record of managing social media accounts for multiple brands across different social media platforms
• Must be an expert at using the latest social media marketing and community management tools, technologies, and methodologies
• Understands best practices and restrictions across Instagram, TikTok, Facebook, Twitter, YouTube, Pinterest
• Experience building and executing social marketing campaigns and calendars
• Must be an expert managing data and metrics to measure impact and influence
• An ideal candidate will be tenacious and agile and be able to adjust to the rapid changes

Pay

$88,600 per year to $143,200 per year. Bonus & RSU offered.

Benefits and Perks

Healthcare (medical, dental, vision, prescription drugs)

Health Savings Account with Employer Funding

Flexible Spending Accounts (Healthcare and Dependent care)

Company-Paid Basic Life/AD&D insurance

Company-Paid Short-Term and Long-Term Disability

Voluntary Benefit Offerings (Voluntary Life/AD&D, Hospital Indemnity, Critical Illness, and Accident)

Employee Assistance Program

Business Travel Accident Insurance

401(k) Savings Plan with discretionary company match and access to a financial advisor

Vacation, paid holidays, floating holiday and sick days

Employee discounts

Free weekly catered lunch

Dog-friendly office (available at select locations)

Free gym access (available at select locations)

Free swag giveaways

Annual Holiday Party

Invitations to pop-ups and other company events

Complimentary daily office snacks and beverages

SHEIN Distribution is an equal opportunity employer committed to a diverse workplace environment.