What You Will Do

• Developing a marketing strategy to ensure continued scale in the midmarket space and build a brand that is accepted by upmarket enterprise accounts
• Developing and implementing a cohesive marketing plan to increase brand awareness among the target market & partner ecosystem
• Defining and managing the company's brand strategy, including brand positioning, messaging, and visual identity
• Overseeing the development of marketing programs, including demand generation, product marketing, content marketing, social media, events, and public relations
• Collaborating with the sales team to develop sales enablement materials, including product collateral, case studies, and presentations
• Developing and implementing lead generation strategies across all relevant marketing channels to ensure penetration across all target segments 
• Building and leading a high-performing marketing team, including hiring, training, and coaching team members
• Designing and reviewing the Marketing department’s budget
• Monitoring all marketing campaigns and improving them as necessary
• Developing and executing account-based marketing programs to generate leads, progress opportunities, and support the sales team in closures.
• Managing the company's events program, including trade shows, webinars, and customer events
• Establishing metrics to measure the effectiveness of marketing programs and ensure continuous improvement
• Developing and maintaining strong relationships with key stakeholders, including customers, partners, and vendors

What You Will Bring

• 12 years of marketing experience, including at least 5 years in a leadership role
• Proven track record of developing and executing successful marketing strategies that drive revenue growth
• Experience building marketing processes and teams from scratch
• Experience with Enterprise B2B SaaS in the Customer Experience and Fintech domain is a plus 
• Conversational AI domain experience will be an added advantage
• Great interpersonal and communication skills
• Have good negotiation skills
• Preferably worked in a startup of <200 employees
• Strong project management skills and attention to detail
• Experience with marketing automation and analytics tools is a plus

Compensation

• Compensation is expected to be between $210,000 - $250,000. Exact compensation may vary based on skills and location.

What We Offer

• 💻 Remote First Policy
• 🏥 Medical/Dental/Vision Insurance
• 🏝 PTO & Holidays
• ✨ Life Insurance