VP Marketing
ABOUT YOU:
This role drives the creation and execution of the master digital blueprint in a rapidly changing and growing industry. The mission is to scale the digital vision and strategy for Jostens, transforming the global marketing and customer/consumer experience, and rapidly link to relevant R&D and new products, merchandising and retail strategies. The incumbent is responsible for developing and implementing a newly integrated customer experience model that maximizes the use of all current and future digital channels and school interaction points. This leader envisions the journey a consumer makes in their purchase, connecting the dots between the Jostens online, in school and in-home influencers and partners, ensuring a customer experience that is immersive and free of friction points.
YOU HAVE:
- Experience. 15 years of experience in digital marketing, customer segmentation and strategy, customer experience and e-commerce. Ideally fluent in social commerce.
Successful and progressive experience in a similar role of responsibility in a large company driving profitable growth in an omnichannel environment or a long record of accomplishment in positions leading up to such a role. Expertise in driving brand awareness, brand activation and consumer engagement. - Innovative Mindset. Ability to generate new directions for all Jostens marketing/brand efforts. Experience in consumer-branded goods and services companies, skilled in new, personalized/ localized communications.
- Strategic Visionary. Passion and strong understanding of new trends and competitive landscape. Ability to keep up a mastery in emerging trends / attributes. Use market research to anticipate market trends and translate customer attitudes into new directions. Stay on top of all data sources for the digital retail category, competitive and customer information.
- Leadership. Solid track record of prioritization and execution leading teams of all levels, attaining best in class productivity and efficiency in a highly matrixed organization. Courageous coach with a history of attracting and developing business leaders able to work across the organization, lead cross-functional teams, and influence without direct authority.
- Analytical Skills. Excellent quantitative and analytical skills balanced with the financial acumen to turn insight into business results. Ability to see the bigger picture and understand relationships between complex issues when problem solving.
- Strong Communication Skills. Creative communication, presentation, and interpersonal skills, with a track record of professionalism, innovation, integrity and high energy.
- Entrepreneurial Spirit. Polished yet scrappy, entrepreneurial self-starter who can handle multiple projects simultaneously and drive them to completion effectively in a high energy, fast-paced company environment. Experience working with cross-functional teams to define, implement and support key marketing & technology strategies and product initiatives.
- Preferred. Experience in B2B2C marketing.
YOU WILL:
LOVE WHERE YOU WORK:
- We care about your health. We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits including home and car insurance, pet insurance, flexible spending account, amongst many more.
- We invest in your future. We offer a 401K match vested immediately.
- We believe in flexibility. We provide hybrid work options.
- We want you to unplug when needed. We believe in taking your time off without guilt, including company paid holidays.
- We care about your development. We support tuition reimbursement after 6 months of service.
ABOUT US:
Celebrating over 125 years of business, Jostens has been a part of local communities, working with K-12 schools, colleges and universities, teams, and affiliation groups. Representatives from Jostens touch thousands of schools and groups every day, working to make a difference with products and services that recognize accomplishments and help people tell their stories. These products, along with resources for educators, yearbook curriculum and services to help motivate and inspire like Jostens Renaissance® and Commitment to Graduate (C2G) are all designed to contribute to a positive and rewarding school experience. As a household name and leading brand in our market, we are passionate about being the most trusted partner in celebrating moments that matter. We are a mid-size company with a small company feel, allowing us to move fast and explore innovative ideas.
Click on video link for an exclusive look into the Jostens experience! https://f.io/HIAsH659
ALL ABOUT MARKETING
Our Marketing team leverages digital marketing strategies and tactics focused on schools, independent sales reps, parents, and students to deliver the right message, to the right customer, at the right time. Team members will understand and leverage customer insights through data analysis & testing to then create experiences and relevant content throughout the customer journey and to support our specialized products lines including Yearbooks, Class Rings, Graduation Products, and Professional Sports. Through executing across a variety of consumer touchpoints on jostens.com, social, e-mail and print materials, the team collaborates with internal partners to create relevant and timely marketing campaigns to meet the needs of our customers. Jostens allows for a hybrid work setting that focuses on creating professional and personal development. We can’t wait to show you what our Marketing Team has to offer at Jostens!
AMERICANS WITH DISABILITIES ACT (ADA):
Jostens is committed to the full inclusion of all qualified individuals. If reasonable accommodation is required to fully participate in the job application or interview process, or to perform the essential functions of the position, please reach out to our HR team at recruiter@jostens.com or (952) 830-3399.
Jostens is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.
California Privacy Policy: https://www.jostens.com/about/california-employee-privacy-policy