Job Title AVP Marketing, Matrix Haircolor

Division: Professional Products Division

Location: Hudson Yards, NY

Reports To: VP Marketing, Matrix

Who We Are:

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach. Our brands portfolio includes L’Oréal Professionnel, Kerastase, Redken, Matrix, Biolage, Mizani, L’Oreal Technique and Pureology.

What You Will Do:

The AVP of Marketing is responsible for the development and execution of US brand programs in line with established strategic divisional goals. The AVP has overall responsibility for the brand vision for the next 1-2 years and achieving the annual budget plan as well as the growth of the brand in their respective categories. The AVP will interface with departments such as: business development, finance, education, public relations, marketing services, creative, labs, Media/IMC, International marketing teams and Executive Management. The AVP will lead the Matrix Hair Color Team: manage and develop a team of cross functional marketing members with responsibilities spanning traditional brand marketing, sales budgeting/forecasting, 360 GTM planning, and in store merchandising.

• Responsible for developing and setting the strategy for the Hair Color category and ensuring all team members across functions are aligned to execute the strategy and launch key initiatives.
• Accountable for delivering business results on budget and hitting all financial targets.
• Manage the Hair Color product portfolio, identify opportunity gaps, align sku optimization with education, and ensure forecasts account for ramp up and run out timing.
• Responsible for developing a forecast for Hair Color category, tracking and re-trending as needed in partnership with Demand Planning.
• Own multi-channel strategy across retailers with focus on omni channel.
• Responsible for management meeting prep and presentation
• Collaborate with global marketing to ensure launches are relevant for the US hair colorist, have strong POD, and the right communication strategy to launch with executional excellence.
• Modernize content and go to market strategy, identify key opportunities, and build plans to action them.
• Partner with Sales to ensure correct promotional and account support is in place to reach objectives.
• Collaborates with IMC Team to execute key launch and brand initiatives. Facilitate launch planning as required.
• Deliver on best in class merchandising for key distributors (SalonCentric and Cosmoprof) online and offline.

What We Are Looking For:

Required Qualifications:

• Minimum 7-10 years progressively responsible experience successfully guiding strategic marketing, branding, and product management.
• Understanding and appreciation of the Professional Beauty Industry
• Exceptional financial acumen required including experience with budgeting and P&L management.
• Strategic thinker and effective communicator at all levels of the organization
• Proven leadership skills including the ability to lead, motivate, and develop team members.
• Demonstrated ability to build collaborative relationships across functional areas of the business enabling the successful achievement of initiatives across all brand categories.
• Understanding of the digital ecosystem including media, CRM, ecommerce and content.
• Superior leadership and communication skills. Need to be able to articulate clear business direction and strategies. Also, to liaise between different departments, participate in senior level management discussions and facilitate the creative process at all levels.
• Ability to travel domestically periodically (25%).

What’s In It For You:

• Salary Range: $144,800-$210,000
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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