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PRIMARY PURPOSE : Your role as Content Marketing Coordinator will encompass a diverse range of responsibilities. You will lead editorial content planning and design innovative marketing strategies that align with our district's mission.
Your creative talents will shine as you conceptualize and organize compelling stories, craft engaging narratives, and write both digital and print content.
Additionally, you'll edit copy to perfection, optimize content for SEO / SEM, and monitor and analyze marketing metrics to ensure our communications are impactful and effective.QUALIFICATIONS :
Education / Certification :
Bachelor's degree in marketing, journalism, public relations or related field.SPECIAL KNOWLEDGE / SKILLS :
Exceptional writing and editing skills.Capable of creating compelling content optimized for various platforms.Knowledge of Associated Press style or other commonly accepted editing style guides.
Able to simplify complex issues, create key messages and communicate in a method / manner appropriate for the target audience.
Creative thinker with the ability to generate innovative ideas to help drive core performance indicators including brand awareness, reach and engagement.
Proficiency in Google Ads, Google Analytics GA4 and Google Business, SEO / SEM and digital marketing strategies, tactics and trends.
Bilingual (Spanish) is a plus but not required.EXPERIENCE :
3 years of professional experience in journalism, marketing or relevant communications field.MAJOR RESPONSIBILITIES AND DUTIES :
Create and maintain an editorial calendar including special observations, recurring marketing campaigns, promotion of district events, and celebration of campus / student / staff excellence.
Craft engaging content showcasing noteworthy programs, events, accolades, and achievements.Conduct thorough research to ensure content is informative, compelling and correct.
Collaborate with district departments and campuses to gather information and create advertising and communication plans from creative concepts to content creation, production, and follow-up reporting.
Develop high-quality, impactful content for various target audiences and marketing channels, including website copy, blog posts, email campaigns, and copy for print and social media.
Attend district and / or campus special events to capture digital content for related social media and / or story writing and publishing.
Occasional evenings and weekends.)Manage, analyze and optimize marketing campaigns, including search engine marketing (SEM / SEO), social media, email, display and paid advertising.
Monitor and update Meta Business Suite, Google Business Profiles and other digital communication platforms (AYO).Monitor industry trends and competitor activities to ensure Mesquite ISD's content is forward-looking and competitive.
SUPERVISORY RESPONSIBILITIES :
NoneWORKING CONDITIONS :
Mental Demands :
Strong work ethic and organizational skills.Exhibit sound judgment and decision-making aligning with Mesquite ISD Core Values.
Able to juggle multiple projects, attend to details and work effectively with both internal and external clients.Physical demands / environmental factors :
Assisting with set-up for various district eventsOccasional prolonged hours or hours outside the traditional work schedule to meet deadlines or attend eventsIn-district travel
The foregoing statements describe the general purpose and responsibilities assigned to this job and are not an exhaustive list of all responsibilities, duties, and skills that may be required.
Employment Begins : July 1, 2024 - 226 Days
The Mesquite Independent School District is an equal opportunity employer and does not discriminate on the basis of ethnicity, religion, gender, age, national origin, disability, military status, genetic information, or for any other reason prohibited by law.
Last updated : 2024-05-27
Full Time
$56k-68k (estimate)
05/28/2024
08/26/2024
mediabistro.com
New York, NY
100 - 200
The job skills required for Content coordinator include Digital Marketing, Digital Content, Content Marketing, etc. Having related job skills and expertise will give you an advantage when applying to be a Content coordinator. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Content coordinator. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Content coordinator positions, which can be used as a reference in future career path planning. As a Content coordinator, it can be promoted into senior positions as a Reporter II that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Content coordinator. You can explore the career advancement for a Content coordinator below and select your interested title to get hiring information.