Blum Construction offers unparalleled stability in the construction industry. Founded in 1923, we have weathered tough economic storms for nearly a century and have emerged as a stronger organization with each challenge. With offices in Winston-Salem, Greensboro, Asheville, Charlotte, and Raleigh, we build structures that transform communities through our work in higher education, senior living, healthcare, non-profits and many other sectors.

We understand, very clearly, that it is our people who will enable us to be even stronger in our second century.

Location: Winston-Salem, NC

Job Responsibilities

• Developing and implementing marketing plans to enhance company presence and acquire new contracts within targeted markets.
• Promoting Blum as an attractive workplace to current and potential employees through strategic marketing efforts.
• Adjusting marketing strategies and budgets in response to analytical findings and company objectives.
• Leading and executing the production and maintenance of marketing materials for business development.
• Spearheading a digital marketing strategy across the company.
• Creating and supporting proposal submissions and interviews with leadership to generate standardized and customized materials.
• Documenting the company's history, processes, and projects to enhance future marketing materials.
• Ensuring that essential project information is organized and accessible for marketing purposes.
• Conducting research to understand industry trends, competitive landscapes, and potential clients.
• Maintaining a consistent corporate identity and messaging.
• Managing marketing projects to meet deadlines and achieve set milestones and metrics.
• Coordinating with the business development team to fulfill strategic objectives and customer engagement plans.
• Utilizing physical locations (e.g., project sites) as marketing assets to promote the brand.
• Building and maintaining a network of marketing subject matter experts.
• Committing to a deep understanding of the people, processes, and projects that define our marketing campaigns.

Supervisory Responsibilities

• Direct oversight of the marketing department, including marketing managers, coordinators, and graphic managers.
• Management of outsourced marketing and PR firms

Reporting

• Directly reports to the President/CEO.
• Provides indirect reports to Vice Presidents for regional or sector-specific marketing initiatives.

Qualifications

• Bachelor’s degree in marketing, Public Relations, or related field; or equivalent experience.
• Proficient in CRM software (e.g., Unanet) and graphic design software (e.g., Adobe InDesign, Photoshop).

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• 401(k) matching
• PTO
• Life Insurance
• Short Term Disability, Long Term Disability
• Gym Membership Reimbursement