1 Job in Pittsburgh, PA
ProMinent North America is Hiring a Digital Marketing Specialist Near Pittsburgh, PA
Why join us?
- We are committed to:
GROWTH by empowering others to achieve success
SERVICE that surpasses expectations
QUALITY products and continued innovation
An environment that focuses on EXCELLENCE by doing what’s right
- You will experience growth in yourself and through the company you work with.
- Our mission is to be the reliable solution partner for water treatment as well as a manufacturer of components and systems in the entire field of fluid metering technology. With our innovative products, services and industry-specific solutions, we are committed to bringing higher efficiency, quality and safety to our customers.
- The management staff is committed to providing an atmosphere that supports our values and encompasses our mission in all we do through the application of our products as the recognized experts in chemical feed.
- Our benefits for full-time employees include both company-sponsored and employee-contributed programs such as: Health insurance, dental, vision, short-term disability insurance, long-term disability insurance, life insurance, long-term care insurance, paid holidays, paid time off, credit union membership, and a 401(k).
We are looking for a proactive individual that brings a combination of creativity, marketing know-how and a digital skillset to improve the positioning of our products and company. This person will support our team in improving our digital presence, developing creative content and strengthening our brand.
It is an exciting time to work at ProMinent as we continue to grow. If you have a passion for marketing and are looking for a rewarding position, with challenging tasks, opportunities to work with different functional departments, grow your skill set and add value to our company, then I encourage you to apply.
Position Responsibilities Primary Responsibilities:
- The Digital Marketing Specialist will have two primary areas of responsibilities focused around (1) digital marketing activities and (2) marketing content creation.
- Collaborate with colleagues and dive into self-guided research to learn about our industry, offerings, customers, and markets to constructively create compelling content.
- Assist marketing team with creation and execution of targeted B2B marketing programs and campaigns aligned with the marketing strategy across all channels and platforms (e.g. web, email, social, print, video, webinars, blogs, trade shows, etc.) to bring in qualified leads and move them through the marketing funnel.
- Develop and integrate social media campaigns that tie into other marketing efforts including website, content marketing and SEO to increase lead generation.
- Improve our rankings, both paid and organic, through techniques in search engine optimization (SEO) and search engine marketing (SEM).
- Understand target personas of our customers, users and influencers to build, analyze, segment and nurture persona-based audiences.
- Idea brainstorming on marketing strategies, content and tactics to drive awareness, lead generation, interest, conversions and customer retention.
- Strengthen our brand awareness across North America in our focus markets through digital marketing strategies.
- Support HR in communication of recruiting and employee event activities.
- Stay up to date on the latest advertising trends, especially as they relate to our markets and personas.
- Adhere to Company policies and procedures.
- Punctual attendance.
- Maintain work area in a neat and organized manner.
- Accomplish goals, meet deadlines and objectives.
- Support Client, Company and Team.
- Maintains company confidentiality.
- Other duties as required to attain company goals.
- Marketing, Business, Graphic Design or equivalent degree.
- 3 years of marketing, digital communication and/or design experience.
- Experience in and understanding of current tactics and trends in digital marketing including; SEO/SEM, PPC, social media, email, and content marketing/creation.
- Working knowledge of general marketing tactics, techniques and branding.
- Ability to build relationships both within and external to ProMinent.
- Demonstrate exceptional communication skills: written, oral, listening and presentation.
- Possess strong cultural awareness and ability to work across the organization, with different levels and globally.
- Proactive approach, goal oriented and good time management.
- MS Office Suite.
- Adobe Graphic Design Suite proficiency and video production a plus.
Job Summary
Full Time
$64k-79k (estimate)
05/23/2024
06/13/2024
The job skills required for Digital Marketing Specialist include Digital Marketing, Advertising, SEM, B2B, Content Marketing, Lead Generation, etc. Having related job skills and expertise will give you an advantage when applying to be a Digital Marketing Specialist. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Digital Marketing Specialist. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Digital Marketing Specialist positions, which can be used as a reference in future career path planning. As a Digital Marketing Specialist, it can be promoted into senior positions as a Digital Marketing Analyst III that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Marketing Specialist. You can explore the career advancement for a Digital Marketing Specialist below and select your interested title to get hiring information.
If you are interested in becoming a Digital Marketing Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Digital Marketing Specialist for your reference.
Step 1: Understand the job description and responsibilities of an Accountant.
Quotes from people on Digital Marketing Specialist job description and responsibilities
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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.
Career tips from people on Digital Marketing Specialist jobs
Learn Digital Marketing Essentials.
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Step 3: View the best colleges and universities for Digital Marketing Specialist.
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