12 Jobs in Natick, MA
Aila Technologies is Hiring a Demand Generation Manager Near Natick, MA
Aila Technologies is transforming the way enterprise retailers, healthcare providers, and other industries serve their customers with our complete self-service solutions platform. Trusted by renowned brands such as Alaska Airlines, Victoria’s Secret, LabCorp, and more, we're redefining self-service by surpassing the constraints and costs associated with traditional systems. Our innovative approach delivers faster, smarter, and more intuitive customer and employee-facing experiences, setting new standards for excellence in the industry.
We’re an entrepreneurial and fun-loving team dedicated to building a great company as we enter our next phase of growth.
Position Details
As a Marketing Manager at Aila Technologies, you will play a pivotal role in driving our marketing efforts to support enterprise sales cycles. We are seeking a dynamic individual with extensive experience in B2B marketing, particularly within the technology startup ecosystem. The ideal candidate will possess a blend of strategic thinking, hands-on execution capabilities, and a passion for driving results. Responsibilities include:
- Develop and execute comprehensive marketing strategies to support enterprise sales objectives encompassing events, account-based marketing, and team development initiatives
- Implement inbound marketing tactics to attract and engage target audiences while also planning and executing impactful events to enhance brand visibility
- Create compelling content tailored to different stages of the buyer's journey, utilizing account-based marketing strategies to personalize outreach and drive conversions
- Execute high-impact email marketing campaigns to nurture leads and drive conversions
- Drive digital marketing initiatives across various channels to increase brand visibility and generate qualified leads
- Collaborate with sales and product teams to understand customer needs and align marketing efforts accordingly
- Assist in growing and managing the demand team as we scale, ensuring effective execution of demand-generation strategies
- Utilize HubSpot to streamline marketing processes and optimize campaign performance
- Analyze marketing data and metrics to assess campaign effectiveness and identify areas for improvement
- Stay informed about industry trends and the competitive landscape to inform marketing strategies
Qualifications
- Bachelor's degree in Marketing, Business, or related field
- 5-10 years of experience in B2B marketing, with a focus on technology startups
- Proven track record of success in enterprise sales cycles and driving lead-generation efforts
- Expertise in inbound, content, email, and digital marketing strategies and tactics
- Ability to thrive in a fast-paced, entrepreneurial environment and adapt quickly to changing priorities
- Strong analytical skills with the ability to interpret data and derive actionable insights
- Excellent communication and presentation skills, with the ability to effectively convey complex concepts
- Experience with HubSpot or similar marketing automation platforms is highly desirable
If you are a smart, entrepreneurial-minded marketer with a passion for technology and innovation, and you thrive in a dynamic, results-driven environment, we want to hear from you!
No phone calls and no agencies, please!
Job Summary
Full Time
IT Outsourcing & Consulting
$138k-178k (estimate)
06/01/2024
06/28/2024
ailatech.com
NATICK, MA
<25
2010
Private
JOSHUA ROBERTS
$5M - $10M
IT Outsourcing & Consulting
Related Companies
About Aila Technologies
Aila Technologies provides mobile-based in-store devices for retailers.
The job skills required for Demand Generation Manager include Presentation, Initiative, B2B, Insight, Lead Generation, Team Development, etc. Having related job skills and expertise will give you an advantage when applying to be a Demand Generation Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Demand Generation Manager. Select any job title you are interested in and start to search job requirements.
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The role will support the Employer and Health Plan business units, responsible for demand generation programs and tactics.
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Demand generation manager are responsible for managing demand for an organization through a range of marketing and sales tactics.
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Demand generation manager regularly analyze sales data, reporting their findings to the marketing VP and the rest of the C suite and also work closely with marketing, sales, and sales enablement teams to ensure a message of consistency across channels.
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They’ll also be responsible for building the systems and processes that track KPIs and continuously demand gen campaign performance.
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They’ll define customer segments and determine the appropriate outreach strategies, work with sales and marketing teams to ensure lead generation goals are being met, and measure campaign results.
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The responsibilities of demand generation managers are vast.
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This role requires significant experience scaling demand generation programs, a deep understanding of demand generation metrics, and significant leadership experience.
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