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LED Lighting Supply
Nashua, NH | Full Time
$80k-100k (estimate)
3 Months Ago
Digital Marketing Specialist
$80k-100k (estimate)
Full Time 3 Months Ago
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LED Lighting Supply is Hiring a Digital Marketing Specialist Near Nashua, NH

We are expanding our marketing team and looking for an energetic and agile digital marketing specialist to join our team. If you are interested in the user journey, customer behavior, ICPs, and using data to make decisions, this may be a great role for you!

Work will grow over time to include:

Paid Ads Strategy:

  • Support the PPC team's optimizations and research to support campaigns across various platforms (Google Ads, Facebook, LinkedIn, etc.).
  • Analyze campaign performance metrics for insights to maximize ROI.

SEO Strategy:

  • Assist in the execution of our comprehensive SEO strategy.
  • Conduct keyword research and analysis to identify opportunities for optimization.
  • Collaborate with content and development teams to implement on-page and off-page updates.

Email Marketing:

  • Oversee the planning, execution, and analysis of email marketing campaigns.
  • Develop segmented email lists and personalized content to increase engagement and conversions.
  • Monitor email performance metrics and iterate on strategies for continuous improvement.

Conversion Optimization:

  • Collaborate with the experimentation team to design and develop pages and user journeys.
  • Analyze user behavior data to help generate data-driven conversion ideas

Analytics and Reporting:

  • Regularly monitor and report on the performance of marketing initiatives.
  • Utilize analytics tools to provide insights and recommendations for ongoing improvements.
  • Prepare regular reports for key stakeholders, highlighting key performance indicators.

Qualifications:

  • 1 year of professional experience in developing and executing successful digital marketing strategies.
  • Strong analytical skills and proficiency in data-driven decision-making.
  • Excellent communication and collaboration skills.

This position has a path to a more senior manager role for the right candidate!

LED Lighting Supply is a supplier of LED lighting and poles for commercial, industrial and sports customers. We help our customers determine the products they need so that they can buy once and buy right. We are growing our marketing team to assist on initiatives to increase inbound leads. Pay will include salary bonus opportunities.

Job Summary

JOB TYPE

Full Time

SALARY

$80k-100k (estimate)

POST DATE

03/24/2024

EXPIRATION DATE

07/05/2024

WEBSITE

ledlightingsupply.net

HEADQUARTERS

Plantation, FL

SIZE

<25

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The following is the career advancement route for Digital Marketing Specialist positions, which can be used as a reference in future career path planning. As a Digital Marketing Specialist, it can be promoted into senior positions as a Digital Marketing Analyst III that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Marketing Specialist. You can explore the career advancement for a Digital Marketing Specialist below and select your interested title to get hiring information.

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Quotes from people on Digital Marketing Specialist job description and responsibilities

Ultimately, a digital marketing specialist must use a variety of tactics to create campaign content and then deliver this content to the appropriate device or platform, to be seen by their chosen target audience.

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Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile.

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They help enhance the marketing side by generating leads and boosting online sales through search engine optimization techniques and PPC advertising.

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Digital Marketing Specialist jobs

Learn Digital Marketing Essentials.

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