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LED Lighting Supply
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Digital Marketing Specialist
$80k-100k (estimate)
Full Time 2 Months Ago
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LED Lighting Supply is Hiring a Digital Marketing Specialist Near Nashua, NH

We are expanding our marketing team and looking for an energetic and agile digital marketing specialist with B2B experience. This position has a path to a more senior manager role for the right candidate! Pay includes salary and bonus opportunities.

LED Lighting Supply is a supplier of LED lighting and poles for commercial, industrial and sports customers. We help our customers determine the products they need so that they can buy once and buy right. We are growing our marketing team to assist on initiatives to increase inbound leads. Pay will include salary bonus opportunities.

Paid Ads Strategy:

  • Develop, implement, and optimize paid advertising campaigns across various platforms (Google Ads, Facebook, LinkedIn, etc.).
  • Analyze campaign performance metrics and adjust strategies to maximize ROI.

SEO Strategy:

  • Assist in the execution of a comprehensive SEO strategy to improve organic search rankings.
  • Conduct keyword research and analysis to identify opportunities for optimization.
  • Collaborate with content and development teams to implement on-page and off-page updates.

Email Marketing:

  • Oversee the planning, execution, and analysis of email marketing campaigns.
  • Develop segmented email lists and personalized content to increase engagement and conversions.
  • Monitor email performance metrics and iterate on strategies for continuous improvement.

Conversion Optimization:

  • Collaborate with the design and development teams to optimize landing pages and user journeys.
  • A/B test various elements of campaigns to identify opportunities for improved conversion rates.
  • Analyze user behavior data to make data-driven recommendations for conversion optimization.

Analytics and Reporting:

  • Regularly monitor and report on the performance of marketing initiatives.
  • Utilize analytics tools to provide insights and recommendations for ongoing improvements.
  • Prepare regular reports for key stakeholders, highlighting key performance indicators.

Qualifications:

  • Proven experience in developing and executing successful digital marketing strategies.
  • Strong analytical skills and proficiency in data-driven decision-making.
  • Excellent communication and collaboration skills.

Job Type: Full-time

Pay: $50,000.00 - $60,000.00 per year

Benefits:

  • 401(k)
  • 401(k) matching
  • Flexible schedule
  • Health insurance
  • Paid time off
  • Retirement plan

Schedule:

  • Monday to Friday

Application Question(s):

  • Why do you feel you might be a good fit for this position?

Work Location: Hybrid remote in Nashua, NH 03060

Job Summary

JOB TYPE

Full Time

SALARY

$80k-100k (estimate)

POST DATE

03/24/2024

EXPIRATION DATE

05/10/2024

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The following is the career advancement route for Digital Marketing Specialist positions, which can be used as a reference in future career path planning. As a Digital Marketing Specialist, it can be promoted into senior positions as a Digital Marketing Analyst III that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Marketing Specialist. You can explore the career advancement for a Digital Marketing Specialist below and select your interested title to get hiring information.

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If you are interested in becoming a Digital Marketing Specialist, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Digital Marketing Specialist for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Digital Marketing Specialist job description and responsibilities

Ultimately, a digital marketing specialist must use a variety of tactics to create campaign content and then deliver this content to the appropriate device or platform, to be seen by their chosen target audience.

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Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile.

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Digital marketing specialist primarily oversees all marketing departments and operations, ensuring to convey the message of the brand.

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They help enhance the marketing side by generating leads and boosting online sales through search engine optimization techniques and PPC advertising.

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Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Digital Marketing Specialist jobs

Learn Digital Marketing Essentials.

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Build Social Media Marketing Skills.

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Learn How Email Marketing Works.

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Stay Updated on the Latest Digital Marketing Trends.

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Allocate Budget for Digital Advertising.

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Step 3: View the best colleges and universities for Digital Marketing Specialist.

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