About the Role :

The Marketing Coordinator creates and supports marketing initiatives to build the brand in accordance with our mission, values, objectives, and brand image.

We are seeking a highly motivated individual to help manage our trade shows, manage content / documentation, and support our Sales & Product Teams / Reps & Customers.

Be that Marketing Brand Ambassador!

Core Requirements and Responsibilities :

• Manage and drives end-to-end planning and successful execution of multi-channel marketing tactics including but not limited to digital, mobile, direct mail, and database marketing campaigns.
• Translate brand strategy into effective communications spanning all media, including marketing collateral, sales tools, advertising, photography, and product packaging.
• Develop and maintain relationships with consumer and trade press and liaise as the brand representative with the press both independently and through our agencies.
• Manage all aspects of trade shows and other events including planning and executing effective events with measurable results and provide direction and strategies for future shows.

create a plan / timeline and assist in implementation from beginning to end.

• Provide support as a business partner within the Sales, Product & Marketing team; initiate and execute projects that contribute to driving growth through reps & customers.
• Support content development for newsletters, ads, presentations, and product literature.
• Keep merchandise and sales materials well organized; manage inventory.
• Keep Marketing annual calendar of activities current.
• Provide support and manage our sample process to ensure we are satisfying our customers.
• Manage box art process by proofing all artwork and liaising with the Creative Manager and Product Managers on details and specifications.
• Responsible for execution of social media strategy and creation of posts, working with eCommerce team to determine which products to focus on.
• Manage, test, and maintain departmental SOPs
• Assist in email campaigns, including formatting design in marketing automation platform, segmenting lists, and pulling data for analytical reports.
• Maintain CRM database, adding, deleting, and updating all contact information as necessary.
• Assist in content creation for eCommerce listings, including writing specification bullet points and proofing images.
• Maintaining the integrity of the item master database.

Description of ideal candidate :

• BA Marketing, Business, or a related field is preferred. Entry College level.
• 1-2 years relevant marketing experience, preferably in a B2B setting.
• Proficiency in Microsoft Office Suite required; CRM or other database experience preferred.
• Graphics experience using Adobe Illustrator, InDesign, and / or Photoshop is a plus.
• Ability to work as a team with other Sales & Marketing staff and cross-functionally with other departments.
• Establish and maintain good working relationships with outside agencies and partners.
• Proven ability to handle multiple priorities in a fast-paced environment, within scope and budget.
• Strong organizational and planning skills.
• Skilled writer with strong grammar, spelling, and proofing skills.

Competencies / People say you are :

• Passionate and Pragmatic.
• Fast-Paced and Methodical.
• Scrappy and Humble.
• Analytical and Anecdotal.
• Inspirational and Present.
• Conceptional and Curious.

Last updated : 2024-05-17