Our client is a leading event services company dedicated to providing full-service solutions that leverage over 90 years of event management knowledge and experience to create moments that matter. They pride themselves on a commitment to innovation, quality, and customer satisfaction. As they continue to grow and expand our presence in the market, they are seeking a multifaceted and expert B2B Marketing Director to lead the marketing team and drive their business-to-business (B2B) marketing strategies forward.

This hybrid role located in Dallas requires a strategic problem solver with a strong understanding of B2B marketing dynamics, excellent leadership, and a consistent record of success in driving measurable results.

They offer a competitive compensation package that includes a bonus structure, and comprehensive health benefits that includes a 401k plan and matching.

WHAT YOU WILL DO:

Strategy Development: Create and implement comprehensive marketing strategies to drive customer acquisition, retention, and revenue growth within the B2B segment. Apply data-driven insights to refine strategies.

Market Research: Analyze market trends, consumer insights, and competitive intelligence to find opportunities for innovation and differentiation.

Campaign Management: Own the planning, execution, and optimization of B2B marketing campaigns across multiple channels, including digital, events, and traditional marketing channels. This includes brand and line of business messaging to ensure consistency and enhance awareness.

Partnership Development: Collaborate with cross-functional teams to ensure alignment of all marketing efforts and business goals.

Social Media Strategy: Define the social media strategy ensuring innovation across all channels, driving engagement and growth goals.

Team Leadership: Coach and develop an impactful marketing team, fostering a culture of creativity, teamwork, and continuous improvement.

WHAT YOU BRING:

Bachelor’s degree in marketing, Business Administration, or a related field; MBA preferred.

8 years of experience in B2B marketing, with a consistent record of success in developing and driving strategic marketing initiatives.

Deep understanding of B2B marketing principles, including lead generation, account-based marketing (ABM), and customer lifecycle management.

Strong analytical skills and experience using data-driven insights to optimize marketing performance.

Excellent communication and social skills, with the ability to collaborate effectively across departments and influence partners at all levels of the organization.

Proven leadership ability, with experience leading and developing a successful marketing team.

Proficiency in marketing automation platforms, CRM systems, and other marketing technology tools.

We are an equal opportunity employer who values diversity. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment.