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Customer Marketing Manager
DiversityJobs Boston, MA
$118k-154k (estimate)
Full Time 2 Weeks Ago
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DiversityJobs is Hiring a Customer Marketing Manager Near Boston, MA

Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out.

Headquartered in the U.S., Acquia has been named a top software company by The Software Report, rated a leader by the analyst community, and named a top place to work by the Boston Globe and the Boston Business Journal. We are Acquia. We are building for the future and we want you to be a part of it!

Are you enthusiastic about driving customer engagement through innovative marketing programs and communications? If so, we invite you to join our team as a Customer Marketing Manager and make a significant impact on our business growth.

Acquia is looking for a proactive Customer Marketing Manager to lead our cross-sell and upsell initiatives in North America. You will focus on creating impactful customer engagement programs and building a strong community. You will work closely with account management, product marketing, performance marketing, and other partners to develop and implement innovative strategies that drive revenue expansion and foster long-term relationships with our customers.

In this role, you will be responsible for:

  • Developing digital and in-person programs that drive demand in key customer segments and generate pipeline and bookings that support customer sales strategy.
  • Designing strategic customer marketing plans outlining goals, tactics, and budget requirements across different marketing channels.
  • Implementing customer engagement programs to cultivate strong relationships with our customers, such as regional events, advisory boards, etc.
  • Coordinating customer communications, such as newsletters, email campaigns, and webinars, to ensure customers are well-informed about product updates, new features, and effective methods.
  • Driving partnership with account management to facilitate detailed execution, lead follow-up, and delivery against important metrics.
  • Growing the database of targetable contacts in the right job levels/functions across our customer base.
  • Monitoring, measuring, and reporting on campaign results to ensure optimization and successful outcomes.

To thrive in this role, you should have:

  • 8 years of experience in customer marketing, marketing planning, field marketing, event management, and account-based marketing.
  • Strong project management skills and the ability to think strategically.
  • Past success leading integrated customer marketing campaigns using tactics that include live events, webinars, digital advertising, and social networking.
  • Experience building engaged communities through both online and offline channels.
  • Excellent relationship management skills with the ability to establish rapport, influence, and deepen relationships with collaborators, especially with sales.
  • Knowledge and understanding of marketing tools, processes, and execution of workflows to define, track, and report critical metrics.
  • Strong written and oral communication skills.

Acquia is proud to provide best-in-class benefits offerings to our employees and their families in maintaining both a healthy body and a healthy mind. Core Benefits include: competitive healthcare coverage, wellness programs, take it when you need it time off, parental leave, recognition programs, and much more!

Acquia is an equal opportunity (EEO) employer. We hire without regard to age, color, disability, gender (including gender identity), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status protected by applicable law.

Interested residents of Colorado may contact NA-recruiting@acquia.com as it relates to regulation C.R.S. § 8-5-201. Information regarding benefits are linked here.

Job Summary

JOB TYPE

Full Time

SALARY

$118k-154k (estimate)

POST DATE

05/21/2024

EXPIRATION DATE

07/20/2024

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The job skills required for Customer Marketing Manager include Product Marketing, Initiative, Project Management, Marketing Plans, Field Marketing, Products and Services, etc. Having related job skills and expertise will give you an advantage when applying to be a Customer Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Customer Marketing Manager. Select any job title you are interested in and start to search job requirements.

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The following is the career advancement route for Customer Marketing Manager positions, which can be used as a reference in future career path planning. As a Customer Marketing Manager, it can be promoted into senior positions as a Marketing Senior Manager that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Customer Marketing Manager. You can explore the career advancement for a Customer Marketing Manager below and select your interested title to get hiring information.

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If you are interested in becoming a Customer Marketing Manager, you need to understand the job requirements and the detailed related responsibilities. Of course, a good educational background and an applicable major will also help in job hunting. Below are some tips on how to become a Customer Marketing Manager for your reference.

Step 1: Understand the job description and responsibilities of an Accountant.

Quotes from people on Customer Marketing Manager job description and responsibilities

Delivering an exceptional customer experience using various customer success and customer relationship management techniques.

05/07/2022: Chico, CA

Analyze performance of all marketing and non-marketing programs for customers.

04/21/2022: Rockford, IL

Manage various program operations and ensure compliance to marketing budget and schedule.

02/20/2022: Reading, PA

Analyze marketing campaigns on monthly basis and prepare reports for stakeholders.

03/19/2022: Raleigh, NC

Designing, managing, and evaluating marketing campaigns.

02/27/2022: Phoenix, AZ

Step 2: Knowing the best tips for becoming an Accountant can help you explore the needs of the position and prepare for the job-related knowledge well ahead of time.

Career tips from people on Customer Marketing Manager jobs

Need to stay up-to-date with the latest technology, tools and marketing platforms.

05/02/2022: Mesa, AZ

Pursue an MBA for Advancement (Optional).

03/11/2022: Wilmington, DE

Earn a certification or certificate.

03/22/2022: Nashville, TN

Familiarity with B2B marketing, lead generation and sales processes.

04/22/2022: Reno, NV

Proven track record of understanding customer needs and decision-making process.

04/10/2022: Newark, NJ

Step 3: View the best colleges and universities for Customer Marketing Manager.

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