Robert Half Marketing & Creative is looking for a freelance B2B copywriter for one of our local clients! This position is a 10-15 hour a week 3 month contract opportunity.We are looking for a skilled B2B Copywriter who can create compelling and engaging content tailored specifically for our business-to-business audience. The ideal candidate will have a strong understanding of B2B marketing strategies, industry trends, and the ability to craft messaging that resonates with our target customers. This role will involve collaborating with various teams within the organization, including marketing, sales, and product development, to develop content that drives brand awareness, generates leads, and supports our overall business objectives.Key Responsibilities:Develop clear, concise, and persuasive copy for various B2B marketing materials, including but not limited to: website content, landing pages, email campaigns, whitepapers, case studies, blog posts, social media content, and sales collateral.Conduct thorough research to understand our target audience, industry trends, and competitive landscape, and incorporate key insights into copywriting efforts.Collaborate with cross-functional teams to understand marketing objectives, product features, and key messaging points, and translate them into compelling narratives that resonate with B2B decision-makers.Ensure all content aligns with brand guidelines, tone of voice, and messaging strategy, maintaining consistency across all channels and touchpoints.Optimize content for SEO and lead generation, incorporating relevant keywords and CTAs to drive traffic and conversions.Stay updated on industry best practices, emerging trends, and new technologies to continually enhance the effectiveness of our B2B content strategy.