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Digital Marketing Strategist
$72k-89k (estimate)
Full Time 1 Month Ago
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City of West Palm Beach is Hiring a Digital Marketing Strategist Near Beach, FL

Under limited supervision, the incumbent in this position will be tasked with helping to develop content and to shape the City's digital medial information and marketing strategies utilizing the latest technologies to drive citizen engagement and to increase awareness of the City's mission and vision, programs and services, general public information, and key priorities identified by the Mayor; and performs other related duties as assigned. This position reports to the Director of Communications.

DUTIES AND RESPONSIBILITIES (Which are not in any hierarchical order)

1. Responsible for social media management, webmaster, video production/broadcasting, content creation, AP style writing, press release writing, marketing collateral development, and digital newsletter publishing.

2. Monitor, recommend and help implement new and developing communications platforms and technologies to expand awareness of the City's messages and to drive engagement.

3. Designs, constructs, and develops graphic user interfaces (GUI), front pages, web pages, Websites, and tools to navigate on the City's Website.

4. Responsible for implementing new "Smart City" technologies to communicate with residents.

5. Provides support to WPBTV and City departments; responsible for developing marketing/communication strategies, emergency/disaster preparedness and response communications.

6. Performs other related duties as assigned.


Salary

Depending on qualifications the starting salary for this position will be in the range of pay grade 59:

$61,703 - $77,135 annually

Excellent benefits!


Qualifications

Bachelor's degree with a major in Marketing, Advertisement, graphic design, Information technology or relevant field and four (4) years of experience in social media, marketing/PR, webmaster/web publishing with a proven track record in developing and managing digital marketing campaigns is required, or equivalent combination of training and experience.

A valid Florida driver's license is required. A valid driver's license from any state may be utilized during the application process, with the ability to obtain a State of Florida driver's license before the first day of employment.

Education Requirements: To be considered valid (or verified) for position qualification purposes, and consistent with City Hiring Policy 4-5, a High School, GED or equivalent diploma, and all higher education degrees or certifications must have been issued by:

a) a public education institution in the State of Florida or any State or Territory of the United States; or
b) an institution accredited by an accrediting organization that is recognized by the Florida Department of Education or the U.S. Department of Education; or
c) an institution that is accredited by an organization that is recognized by the Council for Higher Education Accreditation (CHEA); or
d) an institution whose degree or certification is accepted by institutions identified in either a), b), or c), above, for the purpose of admission to institutions identified in either a), b), or c) above.

International degrees will be evaluated to determine if they satisfy qualification requirements.


Additional Details

The selection process for this position may consist of any, all or a combination of the following tests: evaluation of training and experience, written examination, structured oral interview or other assessment method.

State of Emergency:
When normal operations of City departments are suspended or interrupted due to a declaration by the Mayor that a state of emergency exists, all employees will be deemed critical by the City. For the preparation and/or continuation of emergency operations or for special work detail, employees deemed necessary shall be required to work. Employees deemed critical by the City but not needed for the initial preparation and/or continuation of emergency operations or for special work detail may be directed not to report to work, and given paid administrative leave or they may be reassigned to another location that best meet the needs of the City.


How To Apply

If you are interested in applying for this position you may apply online by selecting the Apply Now button at the end of the job posting. Applications must be received in Human Resources by the closing date.

The City of West Palm Beach is an equal employment opportunity employer. The City values the service of veterans to our country, supports recruitment of veterans and veterans' preference will be given in accordance with Chapter 295 of the Florida Statutes for those who met the minimum requirements of the position. Background investigation, physical, and drug and alcohol screening is required as condition of employment.


Currency

USD

Job Summary

JOB TYPE

Full Time

SALARY

$72k-89k (estimate)

POST DATE

04/06/2024

EXPIRATION DATE

06/05/2024

WEBSITE

ci.west-palm-beach.fl.us

HEADQUARTERS

West Palm Beach, FL

SIZE

100 - 200

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