Salary: $130,000-$150,000 DOQ

Vice President of Strategy, Insights, and Analytics

We are seeking a dynamic and proactive Vice President of Insights and Analytics (VP of SIA) to play a vital role in helping the team grow and maintain client accounts. The ideal candidate will possess a strong background in both brand and traditional and digital media Strategy, media measurement, and team management and leadership.

We have a fun and vibrant culture that celebrates individual differences. We believe in and are committed to creating a diverse, equitable, and inclusive workplace. We're a no-excuses, results-driven group who generally believe in being good people who "do the right thing" and have fun while we're doing it. In this professional-yet-relaxed environment, we want employees who enjoy what they do and where they work, and who constantly strive to help us grow by helping our clients grow.

WHAT YOU'LL BE DOING AS A VP of SIA

• Partner with account management (and clients) in understanding and addressing key business challenges and proactively seek untapped opportunities that can make a difference in market performance/brand equity.
• Participate in new business, particularly organic growth RB projects.
• In partnership with an internal Brand Manager, meet with clients to identify key goals, objectives, audience, and effective media mix for clients' marketing objectives.
• Acquire in-depth industry knowledge, including key issues, competitive landscape, industry trends, and implications for our clients.
• Remain up to date on changes to media channels and advertising trends. Understand the most effective strategies and when to pitch them to our clients.
• Ability to effectively collaborate and communicate across departments at the agency.
• Develop thought leadership pieces.
• Ensure use, adoption and learning of proprietary strategic tools.
• Help move stakeholders to desired action through clear and persuasive delivery of information
• Brief internal working teams for ideation, lead and steer brainstorms
• Lead the development of client presentations and other important communication; delivering clear, compelling and persuasive communications to all stakeholders
• Communicate through the lens of the consumer to address stakeholders' concerns and perspectives
• Apply insights and analytical skills to all campaigns.
• Lead, manage, and hold the Strategy, Insights and Analytics team accountable to on-time deliverables.

IDEAL BACKGROUND

• 10 years of experience in media and/or advertising, with a focus on developing and executing strategic campaigns.
• Proven experience in strategy, insights and analytics (agency or media side) and knowledge of market research.
• Thorough knowledge and expertise in traditional and digital media channels and their benefits.
• Strong working knowledge of research methodologies and marketing basics
• Culturally plugged in; nimble, inspired and scrappy gatherer of information
• Crisp thinker and communicator - verbally, visually and in writing
• Proactive, curious, self-motivated
• Experience in media forecast creation
• Knowledge and understanding of Media Mix Modeling (MMM) and Multi-touch Attribution (MTA).
• General knowledge of or direct experience with the digital media industry or CRM platforms are a plus
• Proven team leadership ability with strong client relationship skills
• In-depth knowledge of and passion for online advertising and emerging trends in the digital landscape and traditional media.
• The ability to thrive in a fast-paced and deadline-driven environment
• An all-around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change
• Superior organizational, project management and time-management skills.
• Ability to handle multiple tasks and prioritize in a fast-paced and dynamic work environment.

Are you excited about the role but only meet some of the requirements? We encourage you to apply anyway! At Media Bridge, we recognize that there is no such thing as a perfect candidate. This is a place where everyone can grow, and studies have shown that women and people of color are less likely to apply for a job if they don't meet every qualification. We are dedicated to building a diverse and inclusive workplace.

ANTICIPATED SCHEDULE

We anticipate that this person will be most effective onsite at our office in the North Loop area of Minneapolis Monday-Thursday due to the work style of the existing team. The person in this role will routinely work remotely most Fridays, and we will consider an additional routine remote day during the week after initial training is complete. That being said, we do understand that some days are more productive remotely, and we offer additional remote flexibility as needed. Note that parking is paid for by Media Bridge when employees are required to work onsite.

ABOUT MEDIA BRIDGE

Media Bridge is a multi-year winner of the Inc. 5000 list of fastest-growing privately held companies in America and we credit our success to our philosophy of Media the Way It Should Be®. This means we are a team that is growing and winning personally and professionally. We are living our best lives while continuously improving team health scores and the satisfaction of our clients and partners. The entire company embraces the mindset that the best marketing strategy is: to care.

Founded in 2010, Minneapolis-based Media Bridge has a diverse client roster that includes Inspire Medical Systems Inc., It's Just Lunch, Minnesota Twins, Renters Warehouse, Allina, SPIRE Credit Union, Louisiana-Pacific Corporation, Gutter Helmet, Morrie's Automotive, Secondhand Hounds and numerous others. We're a tight team of smart, competitive, hard-working, fun, and entrepreneurial marketing pros who live and breathe our core values: Lead with Heart, Do The Right Thing, No Excuses-Just Results and Raise The Bar.

READY TO JOIN OUR TEAM?

Please complete our brief, mobile-friendly application. You will receive an email confirmation when your application is successfully received. Initial interviews will be performed by phone or zoom and finalists will be invited onsite to see our space and meet our team.

EEO STATEMENT

Media Bridge will not discriminate against or harass any employee or applicant for employment because of race, color, creed, religion, national origin, sex, sexual orientation, gender identity, disability, age, marital status, familial status, membership, or activity in a local human rights commission, or status regarding public assistance. We will take affirmative steps to ensure that all our employment practices are free of discrimination. Such employment practices include, but are not limited to, the following: hiring, upgrading, demotion, transfer, recruitment or recruitment advertising, selection, layoff, disciplinary action, termination, rates of pay or other forms of compensation, and selection for training, including apprenticeship. We will provide reasonable accommodation to applicants and employees with disabilities whenever possible.