Job Title: Vice President, Marketing & Digital Strategy

Reports To: Executive Vice President, Patient Access

Northpoint Recovery Holdings, LLC, established in 2009, is a growing, behavioral healthcare treatment platform treating adults with substance use disorder and co-occurring conditions under the Northpoint Recovery brand and adolescents with mental healthcare conditions under the Imagine by Northpoint brand. The Company serves patients with commercial health insurance and is an in-network model. Northpoint has grown from two facilities to fifteen today entirely on a de novo basis with plans to expand rapidly in both existing and new markets. Organizational values include humility, heart, inspiration and conviction. Our commitment to excellence means doing good for others and engaging in innovative empirical based treatment. In short, our mission is to help people get their lives back and show them respect and empathy in the process.

POSITION SUMMARY: As a key member of the Northpoint team, this person is responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer engagement, and revenue growth within the healthcare industry. This person will build and lead a team of marketing professionals, collaborate with cross-functional teams, and oversee all marketing initiatives to ensure alignment with Northpoint’s goals and objectives. This position will specifically focus on leveraging strategic thinking to bring increased traffic to the business and enhance the financial results results of the business. This role is diverse in that it requires someone with the ability to set strategy but also can personally execute tactics when needed.

ESSENTIAL RESPONSIBILITIES AND DUTIES INCLUDE BUT ARE NOT LIMITED TO THE FOLLOWING:

• Develop and implement the overall marketing strategy, including brand positioning, target audience identification, and marketing campaigns, to enhance brand awareness and drive patient acquisition and retention
• Lead and manage a high-performing marketing team, providing guidance, mentorship, and support to drive exceptional results and professional growth
• Collaborate with the executive team to define marketing goals, objectives, and key performance indicators (KPIs) aligned with overall business strategies
• Oversee the creation and execution of integrated marketing campaigns across various channels, including digital marketing, social media, traditional advertising, public relations, and experiential marketing
• Conduct market research and competitive analysis to identify emerging trends, consumer insights, and opportunities for innovation, ensuring the company stays ahead of the competition
• Manage the marketing budget, ensuring effective allocation of resources and tracking ROI to maximize marketing effectiveness and efficiency
• Work closely with cross-functional teams, including operations, admissions, outreach, and HR to develop and implement marketing initiatives that support business objectives and drive revenue growth
• Monitor and analyze marketing performance metrics, providing regular reports and insights to the executive team, and making data-driven recommendations for optimization and continuous improvement
• Build and maintain strong relationships with external partners, vendors, and agencies to leverage marketing opportunities and collaborations
• Stay up-to-date with industry trends, emerging technologies, and best practices in marketing, bringing innovative ideas and strategies to drive competitive advantage
• Ownership and management of internet marketing including social media integration, technical infrastructure, SEO measurements, and monitoring methodologies
• Coordinate with leadership to define goals and requirements for refinement and future implementation of a web design and development plan that is specific and includes actions and milestones for requirements determination, design, testing, documentation, training, and implementation
• Develop relevant content topics to reach Northpoint’s target audience
• Create, curate, and manage all published content (images, video, written and audio/podcast)
• Oversee design (i.e. Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, etc.)
• Monitor online reviews and respond to each review timely and with care
• Partner with HR to create employment branding strategy, engaging job posts, employer specific social media channels, deployable content for hiring managers, and new hire materials
• Work with local and national broadcasting and media outlets to promote Northpoint’s mission and growth strategy
• Write, edit, and disseminate a variety of Northpoint communications, including both internal and external facing communications and content, suitable for multiple different print and web platforms
• Work with local and national broadcasting and media outlets to promote Northpoint’s mission and growth strategy
• Coordinate the production and distribution of Northpoint publications, newsletters, news releases, fact sheets, scripts, etc. (in both print and electronically), reports and mailings as outlined in the Northpoint branding guidelines
• Adhere to all company policies and procedures
• Maintain confidentiality in accordance with established policies and procedures and standards of care
• Other appropriate services and special projects as assigned

QUALIFICATIONS/REQUIREMENTS FOR POSITION:

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred
• Minimum of 10 (ten) years of progressive experience in marketing roles, with a focus on strategic marketing planning and execution
• Strong leadership skills, with a track record of successfully managing and developing high-performing marketing teams
• Proven experience in developing and executing comprehensive marketing strategies, campaigns, and initiatives in the healthcare or hospital industry
• In-depth knowledge of digital marketing channels, social media platforms, content marketing, and customer relationship management (CRM)
• Strong analytical and strategic thinking abilities, with the ability to interpret data, identify trends, and make data-driven marketing decisions
• Excellent communication and interpersonal skills to effectively collaborate with internal teams, external partners, and senior executives
• Demonstrated ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced, dynamic environment
• Creative mindset with a passion for innovation and staying ahead of marketing trends
• Strong business acumen and understanding of financial implications and ROI in marketing
• Must be able to maintain a schedule availability flexible to the business demands
• Strict adherence to company philosophy/mission statement/goals

• Operate with autonomy and discretion; a true hands-on approach as well as the ability to successfully monitor the "pulse" of the marketing team, and agency staff, to ensure a high level of morale and engagement
• Must be solutions focused and comfortable working in an environment which demands strong deliverables along with the ability to identify problems and drive appropriate solutions
• Bias for action, stellar work ethic, and desire to achieve excellence

PREFERRED KNOWLEDGE AND SKILLS:

• Possess a high sense of urgency and good judgment
• Demonstrated ability to handle highly confidential information appropriately
• Strong business acumen along with highly effective written and verbal communication skills
• Enthusiasm, passion for working with people, and an internal drive to execute on goals and deliverables
• High degree of professionalism, personal integrity, with a commitment to achieve personal and team success
• Comfortable analyzing information and dealing with complexity
• Excellent critical thinking skills
• Social ease and a demonstrated ability to build relationships with a variety of different people and personality types
• Ability to perform several tasks concurrently with ease and professionalism
• Ability to effectively prioritize workload in a fast-paced environment
• Ability to operate as a practical tactical as well as a strategic thinker
• Proficiency with Microsoft Office Suite

REQUIRED CERTIFICATES/LICENSES/REGISTRATIONS:

• Must be at least twenty-one (21) years of age
• Must have a valid driver’s license and safe driving record

SUPERVISORY RESPONSIBILITIES:

• Direct supervisor for marketing staff

• Responsible for evaluating the competency and performance of personnel

• Indirect oversight of outsourced contract staff and their effectiveness

PHYSICAL DEMANDS AND WORK ENVIRONMENT:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Though this position is not permanently located in a treatment facility setting, exposure to emotionally impaired patients is possible, and may be frequent. Stress ranges from low to high, depending on the situation
• Must have the reasonable ability to stand, walk, sit, use hands to finger, handle, feel, reach, balance, stoop, kneel, talk, see, and hear. Must be reasonably capable of lifting fifteen (15) pounds
• Indoor treatment setting and office environment
• Use of a mouse and keyboard
• Some travel may be required, inclusive of overnight stays and weekends

CONDITIONS OF EMPLOYMENT:

• Completion of a tuberculin screening during first week of employment
• Completion of a pre-employment drug screening, post-accident and upon reasonable suspicion of use
• Completion of new employee orientation and required paperwork prior to reporting to work, including acknowledgment of all Company policies
• Demonstrated computer literacy
• Attendance at all mandatory staff development and training
• Completion of background and professional reference checks
• Completion of a Motor Vehicle Record check

Job Type: Full-Time

Salary: $130,000- $150,000 annual salary

Professional Development:

• Northpoint provides reimbursement for clinical licensure fees
• Northpoint provides clinical supervision for licensure at no cost to the employee
• Professional development, and the opportunity for continuing education credits to maintain licensure is provided at no cost to the employee

Full-Time Benefits Include:

• 85% Employer Paid Medical premium for employee level coverage – spouse and dependent premiums are subsidized at 50%
• 100% Employer Paid Basic Life Insurance equal to 1x annual salary, up to $100,000
• 100% Employer Paid Employee Assistance Program
• Voluntary Dental, Vision, Short-Term Disability, and Supplemental Life & AD&D Insurance
• Pre-tax Savings Accounts for all IRS-allowable medical and dependent care expenses
• Generous Paid Time Off plan and 10 paid holidays annually
• Employee Referral Bonuses
• 401K Retirement Plan & Employer Match
• Free counseling services and resources for emotional, physical and financial wellbeing
• Consumer discounts through LifeMart
• Free parking!

This job description is not intended, and should not be construed, to be exhaustive lists of all responsibilities, skills, efforts or working conditions associated with this job. It is meant to be an accurate reflection of the principal job elements essential for making fair pay decisions about jobs.

Employees with potential access to protected health information must comply with all procedures and guidelines governed by HIPAA.

Northpoint is an Equal Opportunity Employer. Northpoint is an At-Will employer. Employment may be terminated at any time by employee, or employer with or without notice.