What are the responsibilities and job description for the Customer Lifecycle Strategist position at WorkGenius Group?
Title: Customer Lifecycle Strategist
Industry: Tech
Location: Culver City, CA
Duration: 12 months
Responsibilities
ref_id: 8220d2ad-04b8-4fd2-9e84-601d6709260b
Industry: Tech
Location: Culver City, CA
Duration: 12 months
Responsibilities
- Develop and optimize engagement and retention strategies for subscription services
- Define customer journeys, value propositions, and educational messaging
- Use A/B testing and data-driven insights to improve performance through experimentation
- Partner with cross-functional teams across time zones to execute campaigns flawlessly
- Analyze results and continuously refine strategies based on learnings
- 5–7 years of lifecycle marketing experience, ideally in consumer subscriptions
- Hands-on experience with email, push, and in-app messaging
- Strong analytical skills and expertise in A/B testing and optimization
- Excellent project management skills and ability to manage multiple priorities
- Bachelor’s degree required
- lifecycle marketing
- subscription services
- A/B testing
- data analysis
- project management
- consumer subscriptions
- engagement strategies
- retention strategies
- cross-functional collaboration
- communication skills
ref_id: 8220d2ad-04b8-4fd2-9e84-601d6709260b
Salary : $64