Paid Media & ABX Campaign Manager, North America

This contract role can be remote or located near a Workday hub. preferrable in EST or CST time zones.

Job Summary

We are looking for a driven, collaborative paid media and ABX campaign professional to lead brand and performance-oriented media programs aligned to a global paid media and account-based experience strategy, with a strong focus on the Mid-Enterprise segment. In this individual contributor role, you will drive measurable impact from media investments — building brand awareness among finance and planning audiences while generating engagement and pipeline from priority accounts across key markets worldwide. You will serve as the daily liaison between the marketing team and our agency of record, owning end-to-end media planning, channel strategy, activation, and optimization across brand and demand channels including paid social, programmatic display, OLV/CTV, and other performance media. This is an opportunity for someone equally comfortable shaping a global media plan, briefing an agency, defining a learning agenda, and digging into platform-level data to unlock the next optimization.

Responsibilities

• Serve as the daily liaison between the marketing team and the agency of record, driving alignment on strategy, briefs, timelines, deliverables, performance, and optimizations

• Create and manage integrated, global media plans across brand and demand channels, optimizing channel mix, budget allocation, audience strategy, and KPIs to deliver against awareness, engagement, and net new pipeline goals worldwide

• Lead brand-to-demand media programs ensuring consistent and effective presence across high-impact channels reaching finance, FP&A, and operations audiences globally

• Define and drive learning agendas across campaigns — structuring hypotheses, test designs, and measurement baselines so every program produces clear, decision-ready insights

• Lead day-to-day paid media and ABX program operations and reporting for global campaigns with a focus on acquiring new Mid-Enterprise accounts

• Bring strong hands-on expertise across ad platforms including DV360, LinkedIn, Google Campaign Manager (CM360), and programmatic DSPs — guiding setup, trafficking, QA, and in-platform optimization in partnership with the agency

• Communicate and coordinate with regional marketing partners across geographies to share paid media campaign activations that require amplification aligned with the global plan

• Translate campaign objectives into clear media briefs and plans, including audience strategy, channel mix, budgets, and KPIs

• Continuously optimize channel performance by analyzing campaign data across platforms and downstream systems, then sharing insights and recommendations in an executive format with marketing stakeholders

• Prepare and evaluate multi-platform media recommendations and results relevant to ABX and demand priorities globally

• Collaborate with Media, ABX, Brand, and Demand Generation leads to ensure best practices in targeting, creative, testing, and measurement are applied consistently across regions

• Partner with marketing operations, web, and analytics teams to ensure accurate tagging, tracking, attribution, and smooth lead flow into Salesforce and marketing automation platforms

• Identify and drive test-and-learn opportunities across creative, messaging, audiences, and landing pages to improve efficiency and effectiveness including CTR, CVR, CPL, and pipeline impact

• Stay current on best practices, paid media trends, tools, and process improvements — particularly across brand media, programmatic, OLV/CTV, and global B2B channels — and bring forward recommendations to evolve the paid media approach

Skills

• Deep hands-on expertise in ad platforms including DV360, LinkedIn, Google Campaign Manager (CM360), and programmatic DSPs

• Strong media planning and buying capabilities across brand, demand, and ABX/ABM programs with a global or multi-region scope

• Proficiency with Google Tag Manager including Floodlights, event tags, conversion tracking setup, and troubleshooting

• Solid understanding of learning agendas, measurement baselines, and test-and-learn frameworks

• Ability to analyze multi-platform campaign data and translate findings into clear, actionable executive-level narratives

• Strong knowledge of channel strengths and weaknesses across the full funnel including awareness, engagement, and demand generation

• Experience with Brand Safety platforms such as IAS and Attention Measurement tools such as Lumen

• Familiarity with AI tools applied to audience insights, creative iteration, and reporting automation

• Excellent verbal and written communication skills with the ability to simplify complex performance data for diverse stakeholders

• Strong problem solving, prioritization, multi-tasking, and cross-functional collaboration skills

• Ability to work independently, manage project-related budgets, and thrive in a fast-paced, dynamic environment

• Strong interpersonal skills with the ability to build positive relationships across multiple teams, levels, and time zones globally

Experience

• 7+ years of media planning, media buying, or digital marketing experience across brand, demand, or ABX/ABM programs

• Proven experience managing brand media programs that drive awareness and consideration alongside performance outcomes

• Demonstrated experience creating media plans and optimizing channels end-to-end from audience and channel strategy through activation and in-flight optimization

• Experience acting as the primary point of contact for an agency of record or equivalent external media partner

• Experience running global or multi-region campaigns with coordination across geographies

• Background in audience research and targeting including first- and third-party data, intent signals, and buying group insights strongly preferred

• OLV and CTV campaign experience a plus

• Previous agency or client-side experience in brand media, ABX/ABM, or performance marketing highly preferred

• Experience marketing to finance, FP&A, or operations audiences, or to mid-enterprise and enterprise B2B buying groups, is a strong plus

• Proven track record executing integrated, multi-channel marketing programs at a tactical level

This role offers a rare combination of strategic influence and hands-on ownership — the opportunity to shape how a globally recognized enterprise planning platform reaches and engages its most important audiences, while working alongside a talented, collaborative team that values both brand discipline and performance innovation. If you thrive at the intersection of data-driven decision-making and creative media strategy, and you're energized by the challenge of driving measurable growth on a global scale, this is an exceptional opportunity to make a lasting impact.

Tundra Technical Solutions is a global workforce and technology delivery firm, ranked by Staffing Industry Analysts as one of the largest in North America. At Tundra, we aren't just hiring top talent at the world's most recognizable brands; we are pioneers of social recruitment.

This post is for a contract assignment. Assignment duties and duration are subject to business needs and requirements. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other legally protected characteristics.

California Notice. Qualified applicants with arrest or conviction records will be considered for employment in accordance with law, including the Los Angeles County Fair Chance Ordinance, the San Francisco Fair Chance Ordinance, and the California Fair Chance Act. Criminal history may have a direct, adverse, and negative relationship with the following job duties: protect and return property, adhere to confidentiality requirements, comply with security requirements, adhere to policies and codes of conduct.

We may use artificial intelligence tools to help our recruiters screen and assess talent. These tools do not replace human decision-making in the hiring process.

Salary : $45 - $50