Social Media Manager

Role: Social Media Manager

Location: New York, New York

About the role: 

You'll be the digital voice behind our brands' social presence, creating content that stops scrolls and starts conversations. Working at the intersection of content creation, community management, and performance analytics, you'll craft platform-specific strategies that grow followers, engagement, and conversion. We're looking for someone who lives and breathes social trends and platform nuances, finding innovative ways to insert our brands into cultural moments while building loyal communities. Success means developing thriving social channels that not only drive engagement and brand love but deliver measurable business impact through innovative, AI-enhanced approaches. 

What you will be doing: 

Social Media Management 

• Create and implement multi-channel social growth strategies with the support of the Senior Social Media Manager to drive increases in following, reach, engagement, and conversion, focusing on core channels Instagram, TikTok, and X 

• Support execution of social strategy, using both traditional insights and AI-powered tools to drive efficiencies 

• Develop TikTok-specific approaches to optimize performance, drive brand awareness, and engage new audiences in innovative ways 

• Design social assets using Canva, CapCut (design work is light)  

• Nurture brand communities with a "community-first" mindset—listening and responding to relevant earned and owned comments to drive engagement 

• Track KPIs and deliver regular reports on channel performance with actionable recommendations 

• Collaborate with content creators to develop winning social content for Instagram and TikTok 

• Own and manage organic content calendars, including writing copy in brand tone of voice and creating briefs for content creators 

• Lead community engagement on X and build share of voice for the brand, demonstrating in-depth knowledge of the platform and social communities 

• Identify opportunities for the brand to surprise and delight its audience 

• Manage and nurture a network of brand advocates, identifying key engagement opportunities in organic planning 

• Increased knowledge on how to navigate controversial topics responsibly. Knowledge of the PR risks and opportunities associated with these types of stances.  

• Interpret partnership briefs and legal documents as it relates to channel assets and usage.   

• Spot and execute reactive content to insert brands into cultural conversations 

• Track record of increasing brand affinity through social led opportunities and trends    

• Spearhead social planning for the following year, as well as the ability to be nimble as brand priorities change and shift.   

Client Partnership 

• Serve as liaison for day-to-day management of social accounts, championing social best practices and expertise 

• Receive and interrogate briefs from clients while supporting brief development for creative teams and influencer partners 

• Help craft Tone of Voice guidance and FAQ copy for brand's social channels 

• Support development of social channel strategy workstreams 

• Present content ideas and brand social strategies to clients with confidence and clarity 

• Counsel brand team on the best way to utilize partners across social and how to measure success.   

• Ability to work with the larger IAT to effectively represent social and how it ladders up to the larger brand strategies.  

Innovation & Technology 

• Champion the integration of AI technologies in social media planning, listening, ideation, execution, and reporting 

• Explore and implement new ways to leverage AI for content creation, planning, and execution 

• Stay ahead of platform changes and emerging features to maximize brand opportunities 

Collaboration & Integration 

• Work closely with social media leads, strategists, influencer specialists, and content creators to ensure execution is driven by strategy 

• Monitor industry trends and best practices in both influencer marketing and AI-powered social media 

• Provide cultural guidance to ensure campaign strategies and approaches resonate with US audiences 

• Basic creative background and knowledge that allows for successful planning and ideation of content and big ideas. Lead creatives to deliver work that aligns with the client goals and expectations.   

What you need to be great in this role: 

• You've got 3-4 years of experience in social media management with demonstrated success in developing effective social media campaigns, particularly on TikTok and Instagram 

• You're deeply online — TikTok, Pinterest, YouTube, Reddit, Twitter, niche forums — and you know the difference between a moment and a movement. 

• You're fluent in campaign development and content ecosystems — from Super Bowl-scale to scrappy UGC-style. 

• You're AI-curious (if not AI-fluent) — and you've started integrating tools into how you think, brief, and ideate  

• You're a strong presenter, a natural collaborator, and the kind of person who makes clients feel both inspired and understood with a data-driven approach to social media planning 

• Experience in client relations and the ability to adapt to different personalities and work styles.  

• Proven track record of contributing to organic social channel growth at scale, experience managing a social community 

• Experience working with high profile legacy brands with a focus on engagement more than awareness.  

• Deep understanding of the influencer landscape and social media platforms in the US market 

• Natural ability to identify what makes good social content with knowledge of content creation processes 

• Experience launching community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series and writing an email newsletter)