What are the responsibilities and job description for the VP of Integrated Marketing position at W3Global?
Our client, a fast-growing CPG organization, is seeking a visionary Vice President of Integrated Marketing to lead brand awareness, customer acquisition, retention, and lifetime value growth. This senior leader will oversee all integrated marketing functions-including PR, social media, creative, copywriting, and product launches-while ensuring consumer insights and data drive strategy. The role requires both strategic leadership and hands-on execution across multiple channels to deliver high-impact campaigns that connect with diverse audiences and create cultural relevance.
This position is ideal for a dynamic, results-driven executive who excels at storytelling and innovative marketing, while also fostering collaboration across creative, brand, and performance teams. The VP will be responsible for elevating brand visibility, ensuring consistent voice and creative output, and developing go-to-market strategies that drive measurable business outcomes.
Requirements
This position is ideal for a dynamic, results-driven executive who excels at storytelling and innovative marketing, while also fostering collaboration across creative, brand, and performance teams. The VP will be responsible for elevating brand visibility, ensuring consistent voice and creative output, and developing go-to-market strategies that drive measurable business outcomes.
Requirements
- 15 years of senior-level integrated marketing experience at consumer-focused brands
- Proven success leading cross-functional teams across marketing, creative, PR, social media, and insights
- Strong data-driven mindset with expertise in consumer research, analytics, and KPI management
- Demonstrated ability to deliver innovative multi-channel campaigns that drive awareness, acquisition, and retention
