VP of Performance Marketing

At Holiday Inn Club Vacations, we believe in strengthening families. And we look for people who exhibit courage, caring and creativity to help us become the most loved brand in family travel. We’re committed to growing our people, memberships, resorts and guest love. That’s why we need individuals who are passionate in life and bring those qualities to work every day. Do you instill confidence, trust and respect in those around you? Do you encourage success and build relationships? If so, we’re looking for you.

POSITION DESCRIPTION:

We are seeking a high-impact, strategically minded Vice President of Performance Marketing to lead a team of twenty-five (25) accomplished marketers and oversee a multi-million-dollar performance budget. This individual will report directly to the SVP of Marketing and serve as a key partner in driving demand, pipeline, tours, revenue and owner/member engagement across new customer acquisition and the existing owner lifecycle.

The ideal candidate is a data-obsessed performance marketer and transformation leader who brings strong leadership, deep channel expertise, and a future-forward mindset — including practical application of AI and emerging technology — to evolve how we operate and grow.

ESSENTIAL DUTIES AND TASKS:

• Growth Strategy: Lead full-funnel performance strategy across paid media, owned channels, CRM and digital platforms — translating enterprise growth objectives into measurable acquisition, pipeline, tour, lifecycle engagement and revenue plans. Activate owner/member growth and retention strategies through CRM, segmentation, personalization and lifecycle marketing.
• AI Innovation & Transformation: Lead adoption of AI, automation, and emerging technology across targeting, personalization, measurement, workflows, and productivity to elevate performance, scale, and organizational capability.
• Strategic Leadership: Lead the day-to-day Performance Marketing organization and partner with the SVP of Marketing on strategy, investment decisions, transformation priorities and enterprise growth objectives.
• Investment & Financial Accountability: Partner with the SVP of Marketing on performance marketing investment strategy, allocating budget and resources across the portfolio to optimize incremental revenue, profitability, CAC, LTV, pipeline and enterprise growth.
• Team Development: Inspire, coach and elevate a twenty-five (25) person team spanning digital acquisition, CRM/lifecycle marketing, media and performance marketing capabilities. Build a high-performance, high-trust culture while strengthening organizational design, leadership bench, succession planning, accountability and operating discipline.
• Data-Driven Decision Making: Partner with Marketing Analytics & Insights to establish performance measurement frameworks across KPIs, experimentation, attribution, marketing mix modeling, forecasting and lifetime value, and translate insights into investment, channel and optimization decisions.
• Innovation & Growth: Identify, evaluate, and activate new channels, partnerships, and growth models with a rigorous test-and-learn approach — with particular focus on emerging consumer behaviors and distribution opportunities.
• Executive Leadership & Cross-Functional Partnership: Collaborate across Brand, Sales, Technology, Product, Finance, Marketing Analytics & Insights and the Executive Team to ensure alignment, communicate investment recommendations, and maximize marketing impact.

This job description in no way states or implies that these are the only duties to be performed by the employee in this position. It is not intended to give all details or a step-by-step account of the way each procedure or task is performed. The incumbent is expected to perform other duties necessary for the effective operation of the department.

EXPERIENCE & QUALIFICATIONS:

• 12 years of progressive marketing experience, with 5 years in a senior performance marketing leadership role.
• Experience leading large teams and managing multi-million-dollar budgets in complex, fast-paced environments.
• Mastery of performance marketing channels, marketing technology stacks, CRM, and data/analytics platforms.
• Demonstrated experience leading marketing innovation and transformation, including applying AI to marketing strategy, measurement, and operations.
• Significant experience in timeshare/vacation ownership strongly preferred, with demonstrated understanding of complex lead generation, tour, sales and owner lifecycle models. Relevant experience in travel, hospitality or other high-consideration consumer businesses may also be considered.
• Executive presence with a collaborative, empowering leadership style.
• Relentlessly metrics-driven, resourceful, and strategic with a strong bias for action.

SUPERVISORY RESPONSIBILITIES:

Provides strategic and day-to-day leadership, organizational direction, coaching, talent development and performance management for a team of approximately twenty-five (25) marketing professionals.