Performance Marketing Manager

WHY HILLPOINTE? Hillpointe is a fully integrated real estate development and investment management firm focused on developing market-rate workforce housing across the Sun Belt. Ranked at the top of NMHC's list of Builders and Developers, our team ensures best-in-class execution.

Built on its long and proven track record of real estate development, the firm’s investment approach is centered around its in-house general contracting expertise, enabling direct control of cost and delivery timeframe. For each project, Hillpointe directly controls land acquisition, land development, construction, procurement of building materials, asset management, and capital markets. This is more than just a job - it's a career-defining opportunity! At Hillpointe, you'll be part of a dynamic, innovative team that has tangible impacts on day-to-day operations and contributes directly to overall success.

Performance Marketing Manager

Job Summary 

The Performance Marketing Manager will lead the planning, execution, and optimization of paid digital advertising campaigns across key platforms including Google Ads, Meta Ads, and other relevant channels. This role is responsible for driving measurable acquisition goals by managing performance marketing efforts, analyzing campaign data, and collaborating closely with cross-functional teams. Reporting to the Director of Digital Marketing, the Performance Marketing Manager will ensure campaigns are aligned with overall marketing objectives and optimized for maximum ROAS. 

Key Responsibilities 

• Campaign Leadership & Strategy: Develop, implement, and oversee high-impact paid media strategies across Google Ads, Meta Ads, and emerging digital advertising platforms to drive qualified traffic and conversions aligned with acquisition goals.
• Collaboration & Communication: Collaborate closely with Marketing Specialists, Marketing Managers, and Creative teams to ensure seamless campaign execution, messaging consistency, and creative alignment. Provide guidance and mentorship to Specialists to elevate campaign performance.
• Performance Management: Set clear performance KPIs and targets for campaigns; continuously monitor and analyze campaign metrics including CPC, CPL, ROAS, conversion rates, and other metrics to ensure goals are met or exceeded.
• Data-Driven Optimization: Leverage CRM data, Google Analytics, third-party data, and platform-specific analytics to identify insights, opportunities, and areas for improvement. Develop and implement A/B tests, audience segmentation (within Fair Housing guidelines), and bidding strategies to refine campaign outcomes.
• Reporting & Communication: Prepare comprehensive performance reports and presentations for the Director of Digital Marketing and senior stakeholders, translating complex data into actionable recommendations and strategic insights.
• Cross-Channel Integration: Ensure paid media campaigns are integrated effectively with organic, email, and other marketing initiatives to create cohesive customer journeys and maximize overall marketing impact.
• Stay Current: Monitor multifamily industry trends, platform updates, and emerging technologies to maintain competitive advantage and innovate campaign strategies.  

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
• 4-7 years of experience in digital marketing with a strong emphasis on paid media management and performance marketing.
• Proven expertise managing Google Ads, Meta Ads (Facebook and Instagram), and familiarity with additional paid channels such as LinkedIn Ads, programmatic, or DSP platforms.
• Strong analytical skills with proficiency in Google Analytics, CRM platforms, and data visualization tools to drive insights and optimization.
• Demonstrated ability to manage budgets, forecast performance, and deliver measurable acquisition results.
• Excellent leadership and communication skills with experience coordinating cross-functional teams and mentoring junior marketers.
• Deep understanding of digital marketing best practices including SEO, SEM, PPC, audience targeting, conversion optimization, and attribution modeling.
• Creative problem solver who stays current with digital marketing innovations and competitive landscape.
• Detail-oriented with strong project management skills and ability to manage multiple campaigns simultaneously. 

NOTE: This document outlines the general nature and level of work expected from individuals in this role.  It's important to understand that this is not an exhaustive list of responsibilities, duties, and skills.  Additional tasks or job functions that can be safely performed may be required as necessary by supervisory personnel.  This flexibility in additional duties showcases the company's adaptability and encourages employees to be versatile. The employee is expected to adhere to all work rules, procedures, and policies established by the company, including, but not limited to, those contained in the employee handbook.