Growth Marketing Lead- JD Mismatch

Job Title: Growth Marketing Lead - Paid Acquisition
Location: Remote

About Us:
We are a media company redefining how professionals consume industry news. With a portfolio of 12 newsletters spanning tech, AI, cybersecurity, and more, we deliver bite-sized, trusted content to a rapidly growing audience of 6 million decision-makers. We are scaling fast through a combination of organic growth and paid acquisition and are looking for a Growth Marketing Lead to take our paid efforts to the next level.

Role Overview:
The Growth Marketing Lead will act as our paid media architect, driving explosive growth across subscriber and advertiser funnels. This role requires a rare blend of analytical rigor, creative instincts, and technical fluency, leveraging AI tools to rapidly produce and test ad creative, dive deep into performance data, and explore unconventional channels to unlock new growth opportunities.

Key Responsibilities:

• Own Paid Performance End-to-End: Manage and optimize campaigns across Meta, LinkedIn, and other core channels to meet aggressive CAC targets.

• Pioneer New Acquisition Channels: Source and test unconventional paid opportunities, including niche newsletters, Reddit communities, podcast sponsorships, and untapped platforms.

• Build a Creative Testing Machine: Develop and manage the ad creative pipeline using AI tools (Midjourney, Runway, ChatGPT) to rapidly produce and iterate on ad variants.

• Data-Driven Optimization: Run rigorous A/B tests, analyze cohort performance, and make rapid decisions based on subscriber LTV and advertiser acquisition metrics.

• Scale What Works, Kill What Doesn't: Maintain a portfolio approach to channel testing with clear success criteria and aggressive budget reallocation.

• Collaborate on Growth Strategy: Partner with Product, Data, and Sales teams to align paid efforts with broader growth initiatives and product launches.

• Stay Ahead of the Curve: Continuously research emerging platforms, ad formats, and AI tools to maintain a competitive edge.

Requirements:

• 3 years of hands-on experience managing significant paid media budgets ($100k /month) with proven ROI.

• Deep expertise in Meta Ads; working knowledge of LinkedIn and emerging platforms.

• Strong creative instincts and experience leveraging AI tools for ad creation.

• Data-driven mindset with the ability to identify and optimize key metrics.

• Track record of discovering and scaling non-obvious acquisition channels.

• Self-starter mentality with strong initiative and problem-solving skills.

• Excellent communication skills to share insights and align stakeholders.

• Bonus: Basic knowledge of Hubspot for advertiser tracking and WordPress for landing pages.

Why Join Us:

• Own a critical growth lever at a profitable, fast-growing media company.

• Budget and autonomy to test bold ideas without bureaucratic approval chains.

• Work with cutting-edge AI tools and stay at the forefront of marketing innovation.

• Remote-first culture with flexible hours; results matter more than face time.

• Competitive base salary performance bonus tied directly to impact.

• 401(k), health, dental, vision benefits, and unlimited PTO.

• Join a team of high-performing professionals who move fast and embrace experimentation.

Ready to push the boundaries of growth marketing?
We want to hear about your biggest wins, boldest experiments, and vision for scaling paid acquisition channels.