Growth Marketing Lead

About Us

Wing is seeking elite talent to join M32 AI (backed by top-tier Silicon Valley VCs), dedicated to building agentic AI (see trycentral.com) for SMBs globally, with an initial focus in the US.

Think of it like a startup within a corporate: fast moving and agile, with the stability of a corporate, and zero bureaucracy. The excitement and speed of startups, but budget of corporates.

If building a marketing function from 0 to 1 is your thing, you’re in the right place!

Overview

We're hiring their first growth marketing hire to lead across acquisition, funnel optimization, and growth experiments.

This is a hands-on, high-impact role. You’ll own paid ads, landing pages, SEO, content, and lifecycle marketing - and work closely with the founders to scale what works. From writing ad copy to designing growth loops, you’ll be expected to execute with speed, creativity, and a strong grasp of data.

Ideal candidates don’t just excel in performance marketing, creative strategy, and data-driven decision-making, but also move fast, think like owners, and care about results. If this sounds like you, we’d love to talk.

1. Performance & Growth Marketing

- Launch and scale high-performing campaigns across Google, Meta, YouTube, LinkedIn, TikTok, Reddit, and - programmatic platforms

- Own paid acquisition end-to-end, from keyword research and bid strategy to creative testing and conversion optimization

- Implement and maintain attribution models, UTM governance, and multi-touch tracking to ensure accurate CAC and ROAS measurement

- Rapidly test and iterate growth experiments across paid, SEO, and organic channels to unlock new scalable acquisition levers

2. Landing Pages & Conversion Rate Optimization (CRO)

- Design and optimize full-funnel user journeys, from ad click to activation, upsell, and retention

- Monitor SEO performance using tools like Google Search Console, SEMrush, or Ahrefs; iterate on content and structure for optimized search visibility

- Build high-converting landing pages (Framer preferred), and run A/B & multivariate tests to improve conversion rates

- Analyze behavioral data (via GA4, PostHog) to identify friction points, improve UX, and boost conversion

3. Creatives & Copywriting

- Define innovative content and GTM strategies. Collaborate across product, content, and sales to ensure marketing alignment and positioning consistency

- Write high-converting, SEO-optimized copy for ads, landing pages, and long-form content (e.g. blogs, case studies, guides)

- Own organic content engine: keyword research, topic clustering, publishing, and backlink outreach

- Work with designers to produce high-performing ad creatives across static, video, and motion using tools like Figma, Canva, and CapCut

4. Lifecycle, Email & CRM Automation

- Build and manage lifecycle flows across onboarding, retention, upsell, winback, and referrals

- Own email infrastructure setup and health: segmentation, deliverability (SPF, DKIM, DMARC), and cold-to-warm sequences that nurture leads via education and value

- Design personalized drip campaigns based on behavior, usage, and funnel stage

- Connect CRM with product and ad platforms to trigger real-time retargeting and lead nurturing campaigns

5. Strategic Initiatives

-Design and run scrappy, low-cost acquisition experiments to unlock new channels and reduce CAC, validating and scaling what works

- Own co-marketing partnerships, affiliate/influencer campaigns, community-led growth loops, and thought leadership efforts

- Support hiring, documentation, and team processes as we grow

What a strong candidate looks like

- You’ve taken a B2B SaaS from $0 to $1–5M ARR

- You can show case studies with measurable impact across CPC, CVR, CAC, pipeline, MRR

- You move from idea to launch in days, not weeks

- 5 years in digital marketing with a strong focus on B2B SaaS performance marketing

- Deep understanding of marketing fundamentals, analytics, and experimentation

- Demonstrated ability to leverage AI tools to speed up execution

- Proven track record managing meaningful ad budgets across Google, Meta, and LinkedIn

- Experience optimizing funnels and landing pages using CRO best practices

- Experience with email marketing platforms, influencer or affiliate campaigns

- Proven track record in SEO strategy, content production, and performance measurement

- Hands-on with tools like GA4, Framer, PostHog, and campaign managers (Google, Meta, LinkedIn)

- Excellent copywriting and design instincts, with the ability to create or direct the development of high-quality marketing assets

- Experience with marketing automation platforms such as Zapier, n8n, Make, or similar tools

Note: due to the seniority of this role, you are exempt from completing any initial assessments sent to you via email. If you do receive them, simply ignore them.

Salary : $120,000 - $180,000