Growth Marketing Lead

As Growth Marketing Lead, you'll take end-to-end ownership of our most important growth channels, Paid Social. You'll operate at the intersection of data, strategy, and execution, running high-impact experiments, uncovering performance insights, and helping us scale a mission-critical growth engine.

You'll report to our Director of Growth and work closely with peers across Analytics, Finance, Product, and Creative. This is a great opportunity to fully own channel strategy and execution and drive the growth of the business.

This role is full-time and based in NYC (expectation to be in-person 3–4 days/week, with some remote flexibility) or San Francisco, Bay Area.

• Own the strategy and execution of Paid Social: You'll be responsible for driving efficient growth on these channels end-to-end, including setting strategy, making capital allocation decisions, launching experiments, and making data-driven optimizations.
• Lead strategic analysis and problem-solving: You'll proactively identify key growth opportunities, design and execute analyses to understand what's working (and what's not), and translate insights into clear next steps.
• Collaborate across teams to drive performance: You'll work closely with internal partners (Creative, Influencer, Analytics, Product) to ensure we're launching the best possible ads and learning as much as we can from every dollar spent.
• Own reporting, pacing, and forecasting: You'll build and maintain channel-level performance reports that inform company-wide decisions and ensure we're hitting goals.
• Drive experimentation and learning: You'll build a roadmap of high-impact tests (across targeting, creative, budget strategy, etc.) and lead execution, always focused on improving customer acquisition and efficiency.

• Have 3-6 years of experience in a highly analytical role (Performance/Growth Marketing, Consulting, Strategic Finance) in a high-growth, fast-paced environment.
• Are extremely data-driven, with the analytical horsepower to solve problems using data and uncover performance trends. You approach problems with first-principles thinking and a sharp strategic lens.
• Are an exceptionally fast learner who ramps up quickly in unfamiliar domains. You're naturally curious and don't need much direction to get moving.
• Are a collaborative problem-solver who communicates clearly and works well across disciplines—including creative, technical, and analytical stakeholders.
• Are detail-oriented and methodical, whether it's structuring a test, reviewing data, or QAing a system. You sweat the small stuff because it matters.
• Are scrappy, action-oriented, and self-motivated. You're excited to get your hands dirty and solve problems at both the strategic and tactical levels.
• Thrive in high-pressure, fast-paced environments, where priorities shift and stakes are high. You stay calm, focused, and solution-oriented—even when things get messy.