DAM Product Owner

Duration: 6 Months

Location: MN-Minneapolis, Hybrid 3-4 days onsite

Overview: Every Turnberry consultant belongs to a practice, an internal group of consultants and leaders with shared experience and expertise. Each of these practices aligns to one of the core services Turnberry offers to clients. As a DAM Product Owner, you will join Turnberry's Business Agility practice. Turnberry's Business Agility practice provides ways-of-working assessments with supporting improvement recommendations, Product Management and Agile Delivery education opportunities, team and enterprise-level Product and Agile coaching, and strategic staffing for each of the skills required to drive Agile and/or Project to Product transformation journeys.

Responsibilities

• Platform Ownership and Roadmap Execution
• Digital Asset Management (DAM)
• Own the product vision, roadmap, and backlog for the DAM platform, ensuring it evolves from a repository into a connected content engine
• Define and deliver capabilities such as metadata and taxonomy standards, workflow automation, modular content enablement, and channel activation
• Collaborate with stakeholders to ensure the DAM supports governed reuse, compliance, and readiness for personalization
• Modular Content Enablement
• Drive the implementation of modular content capabilities, including fragments, templates, and modules
• Ensure modular content investments support scalable activation, reuse, and personalization across channels (web, email, CRM, etc.)
• Emerging Capabilities
• Lead the delivery of personalization, analytics, and AI-enabled workflows as part of the broader digital marketing ecosystem
• Partner with cross-functional teams to identify and prioritize opportunities for innovation, small-scale pilots, and efficiency
• Backlog Ownership and Prioritization
• Own and prioritize the product backlog (epics and features)
• Translate strategic priorities into clear user stories, acceptance criteria, and requirements
• Make trade-off decisions balancing governance, usability, speed, and risk
• Sequence work based on business value, dependencies, and adoption readiness
• Analytics, AI, and Experimentation
• Define and track success metrics for DAM, modular content, and other digital capabilities (e.g., content reuse rates, time to find content, personalization impact)
• Use data and analytics to uncover insights, identify gaps, and shape enhancements
• Champion a test-and-learn culture by leading A/B testing, small-scale pilots, and iterative experimentation
• Identify opportunities for AI, machine learning, and automation to improve digital marketing experience and operational efficiency
• Cross-Functional Collaboration
• Collaborate with marketing, content, analytics, design, IT, compliance, and distribution to deliver and adopt features
• Communicate priorities, timelines, and performance insights to stakeholders
• Align with other leaders to ensure tactical execution supports broader strategic goals
• Key Deliverables
• DAM and modular content product roadmap
• Prioritized backlog with outcome-based epics
• Release acceptance criteria and success metrics
• Establishment of approval workflows and governance processes
  

Qualifications

• Bachelor’s degree (Business, Marketing, Analytics, or Technology preferred)
• 5–8 years of experience in product ownership, business analysis, or digital marketing
• Hands-on experience with DAM platforms and content workflows
• Proven ability to write clear user stories with strong acceptance criteria
• Familiarity with AI concepts, automation tools, personalization platforms, or LLM-enabled workflows
• Strong proficiency in analytics tools (e.g., Adobe Analytics, Google Analytics)
• Experience with CMS platforms (e.g., AEM, Sitecore)
• Strong communication, stakeholder management, and partnership skills
  
  

Preferred Qualifications

• Experience with AI-driven tools or platforms
• Experience running A/B tests and developing experimentation plans
• Comfort using or partnering on data modeling, customer segmentation, or predictive analytics
• Understanding of accessibility, SEO principles, and modern UX/UI frameworks
• Experience in financial services or other highly regulated industries
  
  

The salary range for this role is $100,000 to $145,000 or the hourly equivalent. Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, Turnberry Solutions offers benefits such as a comprehensive healthcare package (medical, dental, vision), disability and group term life insurance, health and flexible spending accounts, a utilization bonus, 401(k) with match, flexible time off for salaried employees, parental leave for salaried employees, and flexible work arrangements (all benefits are subject to eligibility requirements). No matter where or when you begin a career with Turnberry, you'll find a far-reaching choice of benefits and incentives.

At Turnberry, we are committed to creating a positive and connected work environment for all and are fully invested in and focused on hiring and growing a diverse team of high performers. We believe that uniqueness in ideas, experiences, and backgrounds make us a better Turnberry: Turnberry is an Equal Employment Opportunity employer, and recruits, employs, trains, compensates, and promotes regardless of age, ancestry, family medical or genetic information, gender identity and expression, marital, military, or veteran status; national and ethnic origin; physical or mental disability; political affiliation; pregnancy; race; religion; sex; sexual orientation; and any other protected characteristics.

Americans With Disabilities Act (ADA)

Turnberry will provide reasonable accommodation with our application process upon request as required to comply with applicable laws. If you have a disability and require accommodation assistance in this application process, please send an email to our Human Resources department at turnberryhr@turnberrysolutions.com.