What are the responsibilities and job description for the Digital Marketing Lead position at TORQ Coatings?
🚀 Digital Marketing Lead (Multi-Brand Growth Role)
📍 Chicagoland (Hybrid Preferred)
💰 $65,000 - $80,000 Base Performance Bonuses (100k OTE)
📈 Growth Path: Digital Marketing Director Q Coatings ings is a fast-growing concrete floor coatings company expanding across the Midwest. lize in high-performance coating systems and deliver a premium customer experience through the TORQ Touch. ilding a portfolio of brands designed to dominate their markets through elite marketing, strong systems, and relentless execution. o tunity king for a highly analytical Digital Marketing Manager who can own and scale marketing across multiple brands, markets, and channels. high-impact role with a clear path to Digital Marketing Director. just execute.You’ll bu ild, optimize, and help lead the marketing function as we scale. ion:Drive pro fitable growth. Build systems. Make every brand impossible to ignore. u ll Own 📊 Paid Media (Multi-Brand Execution) • Plan, launch, and scale campaigns across Meta, Google (Search, Display, LSA), YouTube, and TikTok • Abilit y to manage campaigns across multiple brands simultaneously • Alloca te budgets across markets based on performance • Test c reatives, audiences, and offers • Optimi ze for CPL, CAC, and ROAS 📺 Connected TV (CTV) • Launch and manage campaigns across Hulu, Roku, YouTube TV, and programmatic platforms • Build geo-targeted campaigns by market • Integr ate CTV into full-funnel strategy • Track performance through attribution and lift metrics 🤝 Media Buying & Partnerships • Work w ith outside partners and agencies to negotiate and execute media buys (TV, radio, and other channels) • Evalua te opportunities across traditional and digital channels • Hold p artners accountable to performance and ROI 📈 Analytics & Performance (Highly Analytical Operator) • Track CPL, CAC, ROAS, and full funnel conversion rates • Build dashboards across brands and markets • Identi fy inefficiencies and scaling opportunities • Own at tribution and performance clarity 🌐 Website & Conversion Optimization • Optimi ze landing pages, funnels, and user experience • A/B te st messaging, headlines, and CTAs • Improv e conversion rates across all brands ⚙️ Automation & Systems • Build workflows using Zapier, CRM systems (Builder Prime or similar), SMS, and email • Impro ve speed-to-lead and pipeline performance • Ensur e proper lead routing across brands and market e visibility across paid channels, search (SEO GBP), and web • Expan d reach across new platforms and markets • Maint ain consistency while adapting per bran he digital marketing roadmap across all brands • Alloc ate budgets dynamically based on performance • Work directly with a visionary founder on growth strategy • Build and document scalable marketing systems • Help hire, train, and lead future marketing team members • Grow into a Digital Marketing Director role as the company scales i Is For • Highl y analytical and data-driven • Able to manage multiple brands and campaigns at once • A bui lder who wants to create systems and scale something big • Stron g ownership mindset with leadership potential • Excit ed to work alongside a visionary founder and grow into a leadership role i Is NOT For • Someo ne who only executes without thinking strategically • Someo ne who avoids data, reporting, or accountability • Someo ne who cannot handle multiple moving parts • Someo ne not interested in growth or leadership i ations • 3 ye ars in paid media / performance marketing • Prove n experience managing multi-channel campaigns • Exper ience managing campaigns across multiple brands preferred • Stron g understanding of analytics, attribution, and tracking • Exper ience with Zapier or automation tools • Websi te/CRO experience • Bonus : Home services or local lead generatio s-on Meta (Facebook & Instagram) media buying experience with a proven track record of managing and scaling campaigns S ccess Looks Like • Impr oved CPL, CAC, and ROAS across brands • Incr eased lead volume and quality • High er website conversion rates • Stro ng appointment set and close rates • Scal able growth across multiple markets o n TORQ • Clea r path to Digital Marketing Director • Oppo rtunity to build and lead a marketing department • Work directly with a visionary founder • Real budget across paid media, CTV, and traditional channels • Grou nd-floor opportunity with serious upsi
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