What are the responsibilities and job description for the Sr. Digital Analytics Architect – SEO/GA4, Tableau, SQL 5073 position at Tier4 Group?
Sr. Digital Analytics Architect – SEO/GA4, Tableau, SQL 5073
Remote (EST hours)
This is a foundational analytics leadership role at the center of a major digital transformation. You won’t just report on data — you’ll define how the enterprise measures success across every digital interaction, from first touch through long-term engagement.
You’ll own the measurement strategy, tracking architecture, governance, and insights that drive product, marketing, and technology decisions. If you thrive in ambiguity, enjoy building from the ground up, and want real influence — this role was built for you.
Must-Have Experience
We’re looking for a hands-on expert with an architectural mindset:
- Deep, hands-on expertise with Google Analytics (GA4)
- Strong experience with tag management and tracking architecture
- (Google Tag Manager, Adobe Launch, data layers, event taxonomy)
- Proven background in digital data analytics — pulling, analyzing, and translating data into insights
- Experience working directly with engineering and product teams on instrumentation
- Strong communication and stakeholder skills — collaborative, low-ego, and culture-first
What Will Help You Stand Out
- Proactively embedding analytics into the product delivery lifecycle (stories, features, initiatives)
- SEO analytics and optimization experience (reporting advisory)
- Experience with Tableau (migration from Qlik in progress)
- SQL skills strongly preferred
- An architectural, systems-thinking mindset — not just reporting and dashboards
What You’ll Do (First 90–180 Days)
- Take ownership of a new GA4 implementation built by an outside vendor
- Audit, clean up, and standardize existing digital tracking practices
- Establish event frameworks, KPIs, funnels, and data standards
- Embed analytics into early-stage product planning (proactive > reactive)
- Partner closely with PMs, engineers, marketing, and IT prior to releases
- Identify trends, friction points, and optimization opportunities
- Support SEO performance measurement
- Influence the future-state analytics roadmap (Tableau transition underway)
- Mentor one team member in a player-coach capacity
What You Will Own
Enterprise Measurement Strategy
- Define success across acquisition, onboarding, service, and retention
- Align KPIs, event frameworks, and funnels to business outcomes
- Create a unified view of customer behavior across platforms
Tracking & Instrumentation Architecture
- Own the end-to-end tracking architecture
- Design event taxonomies and data layers
- Enable scalable, future-proof instrumentation across web, mobile, and portals
- Lead implementation in GA4, GTM, Adobe Launch, or similar tools
Governance & Data Quality
- Establish tagging standards and release certification
- Ensure data integrity, consistency, and auditability
- Partner with privacy and legal teams on compliance
Insights & Decision Enablement
- Translate behavioral data into actionable insights
- Build executive-level dashboards and reporting frameworks
- Identify drop-offs, friction, and optimization opportunities
Platform Evolution
- Influence and evolve the analytics tech stack
- Lay groundwork for advanced capabilities (journey analytics, attribution, experimentation)
Team & Environment
- Works closely with: Website Team, Product Managers, Engineering, Marketing, IT
- Culture: Collaborative, fast-moving, change-driven
- Low ego. High impact. Strong communication required.
Tech Stack
- Google Analytics (GA4)
- Google Tag Manager / Adobe Launch
- Tableau (replacing Qlik)
- Customer-facing web and portal platforms