What are the responsibilities and job description for the Marketing Director position at The Keller Group?
The Keller Group is partnering with a growing organization to identify a Performance Marketing Director who thrives at the intersection of strategy, execution, and leadership. This role is ideal for someone who enjoys building momentum, making marketing decisions backed by data, and empowering teams to do their best work.
This position plays a critical role in shaping how marketing efforts translate into real business outcomes. You’ll be responsible for setting direction, identifying opportunities, and continuously refining how campaigns are planned, launched, and optimized. Success in this role comes from curiosity, decisiveness, and the ability to turn insights into action.
What You’ll Own
- Define and evolve a digital-first marketing approach that supports business growth and customer acquisition
- Guide marketing efforts across the entire customer journey, ensuring cohesion from first touch through conversion and beyond
- Establish clear success metrics, evaluate performance trends, and communicate outcomes to leadership in a meaningful way
- Direct investment across paid channels, ensuring spend is intentional, efficient, and aligned with priorities
- Champion a culture of experimentation by encouraging testing, iteration, and learning across campaigns and channels
- Build reporting frameworks that help teams quickly understand performance and focus on what matters most
- Collaborate closely with creative partners to ensure ideas are impactful, on-brand, and performance-minded
- Improve digital experiences by identifying opportunities to streamline paths, reduce friction, and increase engagement
- Lead, coach, and support a diverse group of marketers while maintaining strong relationships with external partners
What We’re Looking For
- A seasoned marketer with 8 years of experience driving results in digital or performance-focused roles
- Demonstrated ability to translate numbers into decisions and strategy into execution
- Comfortable working with digital marketing platforms, analytics tools, and CRM systems
- Experience managing teams and influencing stakeholders across departments
- Adaptable, resourceful, and confident navigating change
- A strong communicator who can simplify complexity and align teams around shared goals