Lifecycle Marketing Strategist

Job Title: Lifecycle Marketing Strategist

Years of Experience Required: Level IV (7-10 years)

Location: Hybrid in Culver City

Duration: 12 months (W2 with benefits)

Option to extend after initial term? Yes

Pay Rate: $60.00-$75.00/hour

Our client is seeking an experienced end to end lifecycle marketer, with a passion for growing consumer payments businesses. The Lifecycle Marketing Strategist will work with a wide variety of

functional teams across the company, including central marketing, engineering, product, data

analytics, design, and business. You will be responsible for creating programs that connect with

customers in a privacy friendly way to drive sign-ups and engagement to ensure they are getting

the most out of their payments products.

Description

Responsibilities include developing and optimizing acquisition, engagement, and retention

strategies for a payments business. The person in this role will optimize programs through A/B

testing, develop strategic recommendations based on data driven insights, and flawlessly execute

channel strategies for email, in-app, and push notifications.

• Build cross-functional relationships and plans to improve performance against

meaningful metrics, with a focus on experimentation and optimization.

• Collaborate with a broad range of teams in different timezones, including business,

product, engineering, analytics and design teams.

• Develop a process of continuous improvement, where the results of this work are

analyzed and insights are fed back into the plans.

• Define customer journeys, value propositions and service educational messaging.

• Submit and maintain operational briefs to ensure flawless execution of campaigns.

• Develop and optimize acquisition, engagement, and retention strategies for a consumer

payments product.

Optimize programs through A/B testing and developing strategic recommendations based

on data driven insights.

Minimum Qualifications

• 7 years experience leading lifecycle marketing programs, ideally for a consumer

payments business with demonstrated success achieving growth goals of user acquisition,

engagement, and retention.

• Experience testing and optimizing marketing channels including push notification, email

and in-app messaging marketing tactics.

• Strong project management capability with exceptional attention to detail.

• Possess deep understanding of A/B testing and data driven optimization marketing.

• Shown ability to meet deadlines and get consensus while balancing many projects and

priorities.

• A track record of success in developing and optimizing marketing strategies and

programs that drive customer acquisition, engagement, and retention.

• Demonstrated ability to solve analytical problems using data

• Bachelor’s degree required.

Preferred Qualifications

• Thorough understanding of integrating product, design, business, marketing, engineering

and stakeholder teams to clarify program goals, strategy, and execution.

• Excellent presentation, written and verbal communication skills with the ability to

articulate a strong point of view clearly and succinctly to both senior executives and

individual contributors.

• Exceptional relationship-building and interpersonal skills; ability to develop strong

working partnerships.

• Ability to work collaboratively under pressure, with proven experience working on

complex, international, large-scale, time-critical projects.

• Outstanding cross functional team working skills with an ability to collaborate closely

with other teams to solve problems and implement programs that achieve core business

objectives

The hourly pay rate for this position is $60-$75/hour. Benefits available to full-time employees: medical, dental, vision, disability, life insurance, 401k and commuter benefits.

Synergis is proud to be an Equal Opportunity Employer. We value diversity and do not discriminate on the basis of race, color, ethnicity, national origin, religion, age, gender, gender identity, political affiliation, sexual orientation, marital status, disability, military/veteran status, or any other status protected by applicable law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the requirements of applicable state and local laws, including but not limited to, the San Francisco Fair Chance Ordinance, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

For immediate consideration, please forward your resume to sdibb@synergishr.com

If you require assistance or an accommodation in the application or employment process, please contact us at sdibb@synergishr.com.

Synergis is a workforce solutions partner serving thousands of businesses and job seekers nationwide. Our digital world has accelerated the need for businesses to build IT ecosystems that enable growth and innovation along with enhancing the Total Experience (TX). Synergis partners with our clients at the intersection of talent and transformation to scale their balanced teams of tech, digital and creative professionals. Learn more about Synergis at www.synergishr.com.