Lifecycle Marketing Strategist

Join a globally recognized technology leader at the forefront of innovation, where your work will shape the future of consumer experiences. This company is dedicated to creating seamless and secure solutions that empower millions of users worldwide, making a significant impact on how people interact with their finances daily.

Are you a visionary marketer with a passion for driving growth in the dynamic world of consumer payments? We are seeking an exceptional individual to lead end-to-end lifecycle marketing initiatives, playing a pivotal role in connecting with customers and ensuring they maximize the value of their financial tools. In this impactful position, you will be instrumental in crafting strategies that not only attract new users but also foster deep engagement and lasting loyalty, directly influencing the success and reach of innovative financial services.

• Location: Culver City, CA
• Schedule: In-Office T/W/Th; Remote M/F
• Duration: 12 months
• Pay Comments: W2, weekly pay, benefits, 401k w/ match
• Background screening required

• Weekly Execution: Lead the end-to-end production of weekly email programs and in-app campaigns, ensuring every communication meets a high standard for quality.
• Wireframing & Briefing: Translate campaign strategies into detailed marketing briefs and structural wireframes for the email operations team.
• Quality Assurance (QA): Act as the final line of defense by meticulously reviewing test emails and in-app builds to ensure they match wireframes and function perfectly.
• Lifecycle Optimization: Develop and optimize data-driven acquisition, engagement, and retention strategies specifically for consumer payments products.
• Cross-Functional Collaboration: Partner with Product, Engineering, Data Analytics, Design, and Business teams to align on program goals and manage conflicting timelines.
• Experimentation: Design and execute A/B testing frameworks, using data-driven insights to refine messaging and improve key performance metrics.

• 7 Years of Experience: Proven success leading lifecycle marketing programs, ideally within consumer payments or high-scale fintech.
• Channel Expertise: Hands-on experience executing and optimizing Push Notifications, Email, and In-App messaging.
• Operational Rigor: Deep experience in project management with a "zero-error" mindset. Must be comfortable managing high-volume, weekly deadlines.
• Analytical Interpretation: Ability to solve problems using data and translate analytics reports into actionable marketing optimizations. (SQL not required).
• Resilience: Demonstrated ability to stay organized and maintain attention to detail while managing multiple stakeholders and tight turnaround times.
• Education: Bachelor's degree required.

• Industry Background: Experience at a "Big Tech" firm (e.g., Uber), a major Fintech (e.g., Block, PayPal), or the credit card division of a traditional bank.
• Stakeholder Management: Exceptional interpersonal skills with the ability to navigate complex, international teams and resolve conflicting priorities.
• Communications: Ability to articulate a strong point of view clearly and succinctly to both senior executives and technical contributors.
• Process Oriented: Experience working within large-scale organizations where following specific operational "check-the-box" workflows is critical for success.

We are looking for a candidate who thrives in the details. You should be someone who enjoys the "puzzle" of a complex marketing brief and takes pride in a flawlessly executed campaign. If you have a passion for consumer payments and a track record of managing high-frequency marketing programs in a fast-paced environment, we want to hear from you.

**About Aquent Talent:**

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. More information on our awesome benefits!
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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