What are the responsibilities and job description for the Social Media Coordinator (DOW# 59975) position at State of New Mexico?
Posting Details
Interviews are anticipated to be conducted within two weeks of closing date.
It is the mission of New Mexico's Department of Wildlife: "To conserve, regulate, propagate and protect the wildlife and fish within the state of New Mexico using a flexible management system that ensures sustainable use for public food supply, recreation and safety; and to provide for off-highway motor vehicle recreation that recognizes cultural, historic, and resource values while ensuring public safety."
Please visit our website for more information at https://www.wildlife.dgf.nm.gov
Why does the job exist?
As a key member of the Department's marketing team, this position works to maintain a unified, professional, and recognizable brand identity that reflects the agency's mission and values across all print, digital, video and social media platforms. The role is focused on planning, developing, and managing integrated digital and social media communications that drive public engagement and support the Department's educational and outreach initiatives. Through strategically crafted and targeted campaigns, this position will work to reach and engage diverse audiences and increase the visibility of Department programs across all platforms.
How does it get done?
The Social Media Coordinator:
The Social Media Coordinator collaborates regularly with the Marketing Manager, Department leadership, members of the public, the media and partner organizations.
Ideal Candidate
The Social Media Coordinator collaborates regularly with the Marketing Manager, Department leadership, members of the public, the media and partner organizations.
Minimum Qualification
Bachelor's degree and five (5) years of experience developing and implementing marketing plans for trade book publishers. Any combination of education from an accredited college or university in a related field and/or direct experience in this occupation totaling nine (9) years may substitute for the required education and experience.
Employment Requirements
Pre-employment background investigation is required and is conditional pending results. Must possess and maintain a valid Driver's License. Must possess and maintain a current Defensive Driving Course Certificate from the State of New Mexico or must pass and receive Defensive Driving Course Certification as a condition of continued employment.
Working Conditions
The role is a mix of office-based setting with exposure to visual/video display terminals, computer usage and field work. Some travel is required.
Supplemental Information
Do you know what Total Compensation is? Click here
Agency Contact Information: Eric Arce, Marketing Manager Email
For information on Statutory Requirements for this position, click the Classification Description link on the job advertisement.
Bargaining Unit Position
This position is not covered by a collective bargaining agreement.
Interviews are anticipated to be conducted within two weeks of closing date.
It is the mission of New Mexico's Department of Wildlife: "To conserve, regulate, propagate and protect the wildlife and fish within the state of New Mexico using a flexible management system that ensures sustainable use for public food supply, recreation and safety; and to provide for off-highway motor vehicle recreation that recognizes cultural, historic, and resource values while ensuring public safety."
Please visit our website for more information at https://www.wildlife.dgf.nm.gov
Why does the job exist?
As a key member of the Department's marketing team, this position works to maintain a unified, professional, and recognizable brand identity that reflects the agency's mission and values across all print, digital, video and social media platforms. The role is focused on planning, developing, and managing integrated digital and social media communications that drive public engagement and support the Department's educational and outreach initiatives. Through strategically crafted and targeted campaigns, this position will work to reach and engage diverse audiences and increase the visibility of Department programs across all platforms.
How does it get done?
The Social Media Coordinator:
- Plans, implements comprehensive marketing and social media strategies, encompassing publicity, promotion, advertising, and digital outreach to broaden the Department's public visibility and advance its educational and conservation initiatives.
- Ensures clarity, accessibility, and a consistent agency voice across all digital platforms, contributing to and informing decisions related to titles, layout, and overall content creation in a manner that accurately reflects the Department's mission, values, and established branding standards.
- Coordinates the strategic distribution of digital content across all platforms to ensure consistent and on-brand messaging, monitors social media and publication performance on an ongoing basis, identifies underperforming assets, and responds to public questions.
- Collaborates with supervisory staff to conduct comprehensive market and audience research that informs strategic communications planning and decision-making, evaluates digital performance metrics on a regular basis, and provides data-driven projections and recommendations for public engagement and outreach support.
- Works closely with biologists, conservation officers, and program staff to develop platform-specific strategies, support coordinated campaign planning, and ensure the timely, accurate, and effective delivery of information and messaging during key departmental events, public information and initiatives.
The Social Media Coordinator collaborates regularly with the Marketing Manager, Department leadership, members of the public, the media and partner organizations.
Ideal Candidate
The Social Media Coordinator collaborates regularly with the Marketing Manager, Department leadership, members of the public, the media and partner organizations.
Minimum Qualification
Bachelor's degree and five (5) years of experience developing and implementing marketing plans for trade book publishers. Any combination of education from an accredited college or university in a related field and/or direct experience in this occupation totaling nine (9) years may substitute for the required education and experience.
Employment Requirements
Pre-employment background investigation is required and is conditional pending results. Must possess and maintain a valid Driver's License. Must possess and maintain a current Defensive Driving Course Certificate from the State of New Mexico or must pass and receive Defensive Driving Course Certification as a condition of continued employment.
Working Conditions
The role is a mix of office-based setting with exposure to visual/video display terminals, computer usage and field work. Some travel is required.
Supplemental Information
Do you know what Total Compensation is? Click here
Agency Contact Information: Eric Arce, Marketing Manager Email
For information on Statutory Requirements for this position, click the Classification Description link on the job advertisement.
Bargaining Unit Position
This position is not covered by a collective bargaining agreement.
Benefits:
Health Insurance, Vacation & Paid Time Off, Retirement PlanSalary : $27 - $41