What are the responsibilities and job description for the Campaign Manager - Demand Generation position at Spectra Logic?
Job Title: Campaign Manager, Demand Generation
LOCATION:
Hybrid in Boulder, Colorado (2 days per week in office – Tuesday & Thursday)Candidates must reside within commuting distance of our Boulder, CO office. Relocation assistance is not available. Only local candidates will be considered
JOB TYPE:
Full Time, Exempt
OVERVIEW
Spectra Logic is seeking an experienced campaign manager to lead demand generation strategy and play a key role in shaping go-to-market plans for our data storage and data management solutions. The ideal candidate will have a proven track record in developing and executing data-driven campaign strategies aligned to business goals that drive lead generation and customer engagement for our products. This individual will translate business objectives into scalable campaign plans and optimize performance across the full buyer journey.
WHAT YOU WILL BE DOING
- Develop and own integrated, multi-channel demand generation strategies aligned to business goals, target segments, and product priorities.
- Partner with marketing leadership to define campaign objectives, audience targeting, and messaging frameworks.
- Work closely with sales, product marketing, and digital team to align on targeting, messaging, and campaign execution, ensuring campaigns support broader initiatives.
- Design and implement lead lifecycle and nurturing strategies to improve conversion and campaign performance.
- Establish campaign KPIs, measurement frameworks, and testing strategies to continuously optimize performance.
- Monitor and analyze campaign results, applying data-driven insights and testing to optimize performance and drive continuous improvement.
- Oversee execution of campaigns across channels (digital, email, webinars, and events), ensuring alignment with strategic objectives.
WHAT YOU NEED TO BRING TO THE TABLE
- 5–7 years of experience in demand generation, campaign strategy, and B2B marketing, ideally within the technology sector.
- Proven ability to develop and execute data-driven campaign strategies that drive lead generation and support business growth.
- Strong understanding of digital marketing, demand generation, and lead nurturing strategies.
- Experience with segmentation, persona development, and full-funnel campaign planning.
- Experience owning campaign planning cycles, including goal setting, budgeting, and performance forecasting.
- Experience with marketing automation tools (Dynamics 365 a plus) and comfort working with campaign performance data.
- Solid project management, analytical, and cross-functional collaboration skills.
COMPENSATION:
Base salary range: $86,000 - $106,000. While this salary range is a good faith and reasonable estimate, a candidate’s actual salary will be competitive based on a variety of factors including the candidate’s knowledge, skills, experience, and location within the range. In addition, this position is eligible to receive incentive compensation based on contribution, company performance, and/or individual results achieved.
WHY SPECTRA?
Located in the foothills of the Rocky Mountains in Boulder, Colorado, Spectra is an entrepreneurial, private company with more than 40 years of proven success preserving, protecting and defending the world’s data. Spectra offers a challenging, flexible and creative work environment. Our culture is one that drives personal opportunity and advancement and rewards high performance while maintaining a high-quality work-life balance. We offer a casual, hybrid work environment with ample opportunity to learn and grow within the company. Work out on your own or with our trainer at one of the on-campus gyms; grab lunch or snacks onsite or challenge the CEO to a game of pinball; and grow your career with peers who are second to none.
SPECTRA IS AN EQUAL OPPORTUNITY EMPLOYER
Spectra is committed to recruiting and retaining a diverse and inclusive workforce. We are proud to be an Equal Opportunity Employer, and we never discriminate against applicants or employees on the basis of age, color, disability, gender, gender identity, gender expression, genetic information, military or veteran status, national origin, race, religion, sex, sexual orientation or any other characteristics protected by applicable law
Salary : $86,000 - $106,000