Digital Marketing Specialist

About The Role

The Digital Marketing Specialist role drives digital acquisition, SEO/SEM performance, and multi-channel campaign execution to scale customer acquisition.

The team relies on this position to optimize paid and organic funnels, manage technical web platforms, and translate data insights into revenue growth.

Key Responsibilities

• Execute and optimize paid search, display, and paid social campaigns across Google Ads, LinkedIn, and Meta platforms
• Manage on-page and off-page SEO strategies to improve organic search rankings and increase domain authority
• Analyze campaign performance metrics using Google Analytics 4 (GA4), SEMrush, and CRM reporting tools
• Design, test, and deploy email marketing campaigns and automated nurture sequences using HubSpot or Marketo
• Conduct A/B testing on landing pages and ad creatives to maximize conversion rates and lower cost-per-acquisition
• Partner with content and design teams to produce high-performing ad assets and conversion-focused landing pages
  
  

What We Are Looking For

• 1-3 years of hands-on digital marketing experience in a B2B or B2C technology environment
• Demonstrated expertise with Google Ads, GA4, Meta Ads Manager, and modern SEO tools like SEMrush or Ahrefs
• Strong analytical skills with the ability to interpret data, track KPIs, and build actionable marketing reports
• Experience managing marketing automation platforms such as HubSpot, Marketo, or Mailchimp
• Bachelor's degree in Marketing, Communications, Business, or a related quantitative field
• Bonus: Certifications in Google Ads, GA4, or HubSpot; basic HTML/CSS knowledge for landing page optimization